{"id":116,"count":7,"description":"Without reliable measurement you steer on incorrect data, and then every channel is just as good because you cannot compare them. This category explains how to set up tracking, which figures indicate what and when, and how to allocate your budget across what works.\nFirst, the most common misunderstanding: <a href=\"https:\/\/acedigital.nl\/en\/kennisbank\/which-figures-already-reveal-something-in-week-2-and-which-ones-only-after-three-months\/\">which figures already mean something in week two, and which only after three months<\/a>. Judging a campaign too early costs more than a mediocre campaign. If your measurement is not going as it should, start with <a href=\"https:\/\/acedigital.nl\/en\/kennisbank\/the-biggest-mistakes-when-setting-up-tracking-and-how-to-avoid-them\/\">the biggest mistakes when setting up tracking<\/a>. And an overspend: that doesn't behave like a normal cost item, but <a href=\"https:\/\/acedigital.nl\/en\/kennisbank\/a-budget-is-a-switch-not-a-cost-item\/\">like a switch with a threshold<\/a>.","link":"https:\/\/acedigital.nl\/en\/kennisbank-categorie\/measuring-data-and-budget\/","name":"Measurement, data and budget","slug":"meten-data-en-budget","taxonomy":"kennisbank-categorie","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meten, data en budget - AceDigital<\/title>\n<meta name=\"description\" content=\"Tracking die klopt, cijfers die op het juiste moment iets zeggen en een budget dat naar wat werkt gaat. Zonder betrouwbare meting stuur je op verkeerde data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acedigital.nl\/en\/wp-json\/wp\/v2\/kennisbank-categorie\/116\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meten, data en budget - AceDigital\" \/>\n<meta property=\"og:description\" content=\"Tracking die klopt, cijfers die op het juiste moment iets zeggen en een budget dat naar wat werkt gaat. Zonder betrouwbare meting stuur je op verkeerde data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acedigital.nl\/en\/wp-json\/wp\/v2\/kennisbank-categorie\/116\" \/>\n<meta property=\"og:site_name\" content=\"AceDigital\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acedigital.nl\/wp-content\/uploads\/2026\/09\/mitchel-jacco.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":null,\"url\":\"\",\"name\":\"Meten, data en budget - AceDigital\",\"isPartOf\":{\"@id\":\"\\\/#website\"},\"description\":\"Tracking die klopt, cijfers die op het juiste moment iets zeggen en een budget dat naar wat werkt gaat. Zonder betrouwbare meting stuur je op verkeerde data.\",\"breadcrumb\":{\"@id\":\"#breadcrumb\"},\"inLanguage\":\"en-GB\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/acedigital.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Meten, data en budget\"}]},{\"@type\":\"WebSite\",\"@id\":\"\\\/#website\",\"url\":\"\\\/\",\"name\":\"AceDigital\",\"description\":\"Online marketing bureau in Haarlem\",\"publisher\":{\"@id\":\"\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"\\\/#organization\",\"name\":\"AceDigital\",\"url\":\"\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/acedigital.nl\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-ddm-500-noyce.png\",\"contentUrl\":\"https:\\\/\\\/acedigital.nl\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo-ddm-500-noyce.png\",\"width\":500,\"height\":123,\"caption\":\"AceDigital\"},\"image\":{\"@id\":\"\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/AceDigital.nl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/acedigital-nl\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Measurement, data and budget - AceDigital","description":"Accurate tracking, figures that tell you something at the right time and a budget that goes towards what works. Without reliable measurement, you're steering by the wrong data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acedigital.nl\/en\/wp-json\/wp\/v2\/kennisbank-categorie\/116","og_locale":"en_GB","og_type":"article","og_title":"Meten, data en budget - AceDigital","og_description":"Tracking die klopt, cijfers die op het juiste moment iets zeggen en een budget dat naar wat werkt gaat. Zonder betrouwbare meting stuur je op verkeerde data.","og_url":"https:\/\/acedigital.nl\/en\/wp-json\/wp\/v2\/kennisbank-categorie\/116","og_site_name":"AceDigital","og_image":[{"width":1920,"height":1080,"url":"https:\/\/acedigital.nl\/wp-content\/uploads\/2026\/09\/mitchel-jacco.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":null,"url":"","name":"Measurement, data and budget - AceDigital","isPartOf":{"@id":"\/#website"},"description":"Accurate tracking, figures that tell you something at the right time and a budget that goes towards what works. Without reliable measurement, you're steering by the wrong data.","breadcrumb":{"@id":"#breadcrumb"},"inLanguage":"en-GB"},{"@type":"BreadcrumbList","@id":"#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acedigital.nl\/"},{"@type":"ListItem","position":2,"name":"Meten, data en budget"}]},{"@type":"WebSite","@id":"\/#website","url":"\/","name":"AceDigital","description":"Online marketing agency in Haarlem","publisher":{"@id":"\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"\/#organization","name":"AceDigital","url":"\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"\/#\/schema\/logo\/image\/","url":"https:\/\/acedigital.nl\/wp-content\/uploads\/2022\/04\/logo-ddm-500-noyce.png","contentUrl":"https:\/\/acedigital.nl\/wp-content\/uploads\/2022\/04\/logo-ddm-500-noyce.png","width":500,"height":123,"caption":"AceDigital"},"image":{"@id":"\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AceDigital.nl\/","https:\/\/www.linkedin.com\/company\/acedigital-nl\/"]}]}},"_links":{"self":[{"href":"https:\/\/acedigital.nl\/en\/wp-json\/wp\/v2\/kennisbank-categorie\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/acedigital.nl\/en\/wp-json\/wp\/v2\/kennisbank-categorie"}],"about":[{"href":"https:\/\/acedigital.nl\/en\/wp-json\/wp\/v2\/taxonomies\/kennisbank-categorie"}],"wp:post_type":[{"href":"https:\/\/acedigital.nl\/en\/wp-json\/wp\/v2\/kennisbank?kennisbank-categorie=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}