{"id":4619,"date":"2026-06-02T10:43:13","date_gmt":"2026-06-02T09:43:13","guid":{"rendered":"https:\/\/acedigital.local\/?page_id=4619"},"modified":"2026-11-13T15:09:23","modified_gmt":"2026-11-13T14:09:23","slug":"customer-journey-advertising-incompany","status":"publish","type":"page","link":"https:\/\/acedigital.nl\/en\/customer-journey-advertising-incompany\/","title":{"rendered":"Incompany: Customer Journey Advertising"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-medium:80px;--awb-padding-bottom-medium:80px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-margin-bottom-small:40px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> In-house training programme<\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:0px;--awb-margin-bottom:24px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:52px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:52;line-height:var(--awb-typography1-line-height);\">In 8 weeks a <em>in-house<\/em> acquisition channel that generates customers every month<span style=\"color: var(--awb-color8);\">.<\/span><\/h1><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:1.7;--awb-text-color:var(--awb-color5);--awb-margin-bottom:24px;\"><p style=\"max-width: 540px;\">Set up by your own marketer(s). Trained and guided by us.<\/p>\n<\/div><div class=\"fusion-video fusion-youtube fusion-no-large-visibility\" style=\"--awb-max-width:1280px;--awb-max-height:720px;--awb-margin-bottom:28px;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"t5ZH5oHZxeI\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;cc_load_policy=1&amp;cc_lang_pref=nl&amp;rel=0&amp;playsinline=1&amp;enablejsapi=1\" title=\"Incompany: Customer Journey Advertising\" data-button-label=\"Play Video\" width=\"1280\" height=\"720\" data-thumbnail-size=\"maxresdefault\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-font-size:15px;--awb-text-color:var(--awb-color2);--awb-margin-bottom:8px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>In this programme:<\/p>\n<\/div><ul style=\"--awb-size:15px;--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Do your marketer(s) learn advertising best practices and advertising along the entire customer journey?.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">They build the campaigns themselves, under our guidance, and truly master advertising that way.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">We teach them to optimise and build upon it independently, so that there is no dependence on outside parties.<\/div><\/li><\/ul><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:50%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-margin-bottom-small:12px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-span-yes fusion-button-default-type\" style=\"--button_font_size:15px;\" target=\"_self\" title=\"Book an introductory call\" aria-label=\"Book an introductory call\" href=\"#kennismaken\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Book an introductory call<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:50%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-span-yes fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color2);--button_border_color:rgba(20,20,20,0.35);--button_accent_hover_color:var(--awb-color2);--button_border_hover_color:var(--awb-color2);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:rgba(255,255,255,0.4);--button_gradient_bottom_color:rgba(255,255,255,0.4);--button_gradient_top_color_hover:var(--awb-color1);--button_gradient_bottom_color_hover:var(--awb-color1);--button_font_size:15px;\" target=\"_self\" title=\"Success stories\" aria-label=\"Success stories\" href=\"#cases\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Success stories<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-margin-top:26px;--awb-margin-bottom:0px;\"><p style=\"margin-bottom: 6px;\">An introductory meeting lasts 30 minutes and is without obligation.<\/p>\n<p><a class=\"ace-psy-toggle\" href=\"#\"> This page uses psychology. Show where.<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:1280px;--awb-max-height:720px;\" itemscope itemtype=\"http:\/\/schema.org\/VideoObject\"><meta itemprop=\"duration\" content=\"PT3M3S\" \/><meta itemprop=\"name\" content=\"Customer Journey Advertising: in 8 weken een inhouse acquisitiekanaal\" \/><meta itemprop=\"description\" content=\"Je wilt dat online advertising elke maand klanten oplevert. Je probeert van alles, maar na een paar weken of maanden blijft het resultaat uit, en je weet niet zo goed waarom. In deze video leg ik uit waar dat in mijn ervaring aan ligt, en hoe je marketeer de juiste manier van advertising in 8 weken leert: door te doen, in het incompany-traject Customer Journey Advertising.\" \/><meta itemprop=\"uploadDate\" content=\"2026-11-11T15:07+01:00\" \/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/i3.ytimg.com\/vi\/t5ZH5oHZxeI\/hqdefault.jpg\" \/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.youtube.com\/embed\/t5ZH5oHZxeI\" \/><div class=\"video-shortcode\"><lite-youtube videoid=\"t5ZH5oHZxeI\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;cc_load_policy=1&amp;cc_lang_pref=nl&amp;rel=0&amp;playsinline=1&amp;enablejsapi=1\" title=\"Incompany: Customer Journey Advertising\" data-button-label=\"Play Video\" width=\"1280\" height=\"720\" data-thumbnail-size=\"maxresdefault\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> The problem<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:12px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">You want the online advertising <em>in-house<\/em>.<\/h2><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:1.7;--awb-text-color:var(--awb-color5);--awb-margin-bottom:0px;\"><p>The reason varies:<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:66.666666666667%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-2 fusion_builder_column_inner_1_1 1_1 fusion-flex-column ace-psy\" style=\"--awb-padding-top:8px;--awb-padding-right:14px;--awb-padding-bottom:8px;--awb-padding-left:14px;--awb-bg-color:rgba(255,255,255,0.87);--awb-bg-color-hover:rgba(255,255,255,0.87);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p><em><strong style=\"color: var(--awb-color8);\">marketing psychology<\/strong><\/em><br \/>First we describe the recognizable current situation. That is called identification. If you recognize your own situation, then you know that we understand where you are. Only then are you open to advice.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:24px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:1px;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:28px;--awb-margin-bottom-large:44px;--awb-spacing-left-large:11px;--awb-width-medium:50%;--awb-spacing-right-medium:28px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:28px;--awb-margin-bottom-small:28px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-8 fusion-text-no-margin\" style=\"--awb-font-size:12px;--awb-letter-spacing:2.16px;--awb-text-color:var(--awb-color8);--awb-margin-bottom:12px;\"><p><strong>01<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">Everything is handled through an agency<\/h3><\/div><div class=\"fusion-text fusion-text-9 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>That costs money. Every adjustment has to be made on the fly. And an agency is less close to your business than your own people are.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:24px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:1px;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:44px;--awb-spacing-left-large:28px;--awb-width-medium:50%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:28px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-margin-bottom-small:28px;--awb-spacing-left-small:28px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-font-size:12px;--awb-letter-spacing:2.16px;--awb-text-color:var(--awb-color8);--awb-margin-bottom:12px;\"><p><strong>02<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">It used to work<\/h3><\/div><div class=\"fusion-text fusion-text-11 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>Your team has advertised itself in the past. It worked in the past, but not anymore. Exactly the same approach. But it\u2019s unclear why it\u2019s not working again now.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:24px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:1px;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:28px;--awb-margin-bottom-large:44px;--awb-spacing-left-large:11px;--awb-width-medium:50%;--awb-spacing-right-medium:28px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:28px;--awb-margin-bottom-small:28px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-12 fusion-text-no-margin\" style=\"--awb-font-size:12px;--awb-letter-spacing:2.16px;--awb-text-color:var(--awb-color8);--awb-margin-bottom:12px;\"><p><strong>03<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">It doesn't come from the ground<\/h3><\/div><div class=\"fusion-text fusion-text-13 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>You have been advertising recently. There are some conversions here and there, but the costs are actually too high. Scaling profitably is still far from being achievable.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:24px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:1px;--awb-border-style:solid;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:44px;--awb-spacing-left-large:28px;--awb-width-medium:50%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:28px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-margin-bottom-small:28px;--awb-spacing-left-small:28px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-14 fusion-text-no-margin\" style=\"--awb-font-size:12px;--awb-letter-spacing:2.16px;--awb-text-color:var(--awb-color8);--awb-margin-bottom:12px;\"><p><strong>04<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">Never done before<\/h3><\/div><div class=\"fusion-text fusion-text-15 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>Around you, competitors are advertising. You see the potential too, but how, where, when, and how do you start? And how do you grow on that?<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:58.9884px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">Often it is a combination.<\/h3><\/div><div class=\"fusion-text fusion-text-16 fusion-text-no-margin\" style=\"--awb-font-size:18px;--awb-line-height:1.7;--awb-text-color:var(--awb-color5);--awb-margin-bottom:24px;\"><p>In all four situations, you want the same thing: A team that is closely connected to your business and involved. Knowledge that stays within your organization. No ongoing agency costs. Knowing what advertising brings in and how to grow. And above all, certainty.<\/p>\n<p>This is possible when you build up your in-house advertising capacity.<\/p>\n<p>What is currently lacking is the expertise to set up and scale advertising profitably. With this program, we bring that expertise into the organization in 8 weeks.<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:14px;--awb-padding-bottom:10px;--awb-padding-left:14px;--button_accent_color:var(--awb-color2);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color2);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:var(--awb-color4);--button_gradient_bottom_color_hover:var(--awb-color4);--button_font_size:14px;\" target=\"_self\" href=\"#kennismaken\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Schedule an introductory meeting \u2192<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_5 2_5 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:20px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-17\"><div class=\"ace-wsv ace-wsv--inhouse\" data-wsv=\"inhouse\" data-basis=\"440\" role=\"img\" aria-label=\"In eight weeks, the expertise will transfer to your own team. After that, the knowledge will remain in your organization.\" style=\"--wsv-breed: 440px; --wsv-ratio: 440 \/ 400;\"><canvas><\/canvas><span class=\"ace-wsv-label\" data-k=\"expertise\">Expertise<\/span><span class=\"ace-wsv-label\" data-k=\"team\">Your team<\/span><span class=\"ace-wsv-label\" data-k=\"weken\">8 weeks<\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:66.666666666667%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-18 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> Who it is for<\/p>\n<\/div><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">Who is this for <em>route<\/em>?<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-3 fusion_builder_column_inner_2_3 2_3 fusion-flex-column ace-psy\" style=\"--awb-padding-top:8px;--awb-padding-right:14px;--awb-padding-bottom:8px;--awb-padding-left:14px;--awb-bg-color:rgba(255,255,255,0.87);--awb-bg-color-hover:rgba(255,255,255,0.87);--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:66.666666666667%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-19 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p><em><strong style=\"color: var(--awb-color8);\">marketing psychology<\/strong><\/em><br \/>We identify who this path is suitable for and who it is not. A proposal with clear conditions is more credible than a proposal that would work for everyone. In doing so, we use self-selection: you decide for yourself whether this fits you.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:4%;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">This pathway is for teams that:<\/h3><\/div><ul style=\"--awb-size:15px;--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Wanting to turn online advertising into a structural acquisition channel, with campaigns running profitably.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Wanting to run campaigns that guide buyers through the entire customer journey.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Noticing that their team is committed but the desired growth is lacking, or that an agency did not deliver what they were looking for.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Lacking the knowledge and skill to build what they want to achieve themselves.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-20 fusion-text-no-margin\" style=\"--awb-font-size:17px;--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-color:var(--awb-color2);--awb-margin-top:30px;--awb-margin-bottom:24px;--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p>Does this sound like you? Let's arrange an introductory meeting.<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:14px;--awb-padding-bottom:10px;--awb-padding-left:14px;--button_accent_color:var(--awb-color2);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color2);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:var(--awb-color4);--button_gradient_bottom_color_hover:var(--awb-color4);--button_font_size:14px;\" target=\"_self\" href=\"#kennismaken\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Schedule an introductory meeting \u2192<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:30px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:14px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;--minFontSize:24;line-height:var(--awb-typography3-line-height);\">Does this pathway fit? Check it with five questions.<\/h3><\/div><div data-ace-zelfcheck><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"cases\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:11px;--awb-width-medium:75%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-21 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> Cases<\/p>\n<\/div><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">Cases<span style=\"color: var(--awb-color8);\">.<\/span><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_4 1_4 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:40px;--awb-spacing-left-large:11px;--awb-width-medium:25%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-end fusion-content-layout-column\"><div style=\"text-align:right;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:14px;--awb-padding-bottom:10px;--awb-padding-left:14px;--button_accent_color:var(--awb-color2);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color2);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:var(--awb-color4);--button_gradient_bottom_color_hover:var(--awb-color4);--button_font_size:14px;\" target=\"_self\" href=\"https:\/\/acedigital.nl\/en\/cases\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">View all cases \u2192<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-post-cards fusion-post-cards-1 awb-carousel awb-swiper awb-swiper-carousel awb-swiper-dots-position-bottom\" style=\"--awb-column-spacing:22px;--awb-columns:3;--awb-row-spacing:22px;\" data-post-type-label=\"cases\" data-autoplay=\"yes\" data-autoplayspeed=\"2500\" data-autoplaypause=\"no\" data-loop=\"yes\" data-columns=\"3\" data-itemmargin=\"22\" data-itemmargin-medium=\"22\" data-itemmargin-small=\"22\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-freemode=\"no\" data-imagesize=\"auto\" data-scrollitems=\"1\" data-mousepointer=\"default\" data-layout=\"carousel\" data-centeredslides=\"no\" data-shadow=\"no\" data-speed=\"500\" data-rotationangle=\"50\" data-depth=\"100\" data-columnsmedium=\"3\" data-columnssmall=\"1\"><div class=\"swiper-wrapper fusion-flex-align-items-stretch\"><div class=\"fusion_builder_column fusion-builder-column-17 fusion-flex-column post-card swiper-slide\" style=\"--awb-padding-bottom:24px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-color-hover:var(--awb-color2);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-carousel-item-wrapper\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio:3 \/ 2;--awb-margin-bottom:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/acedigital.nl\/en\/case\/iwka\/\" target=\"_self\" aria-label=\"HOME-SITE-IWKA-03-min\"><img decoding=\"async\" width=\"2400\" height=\"1600\" src=\"https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/HOME-SITE-IWKA-03-min.jpg\" data-orig-src=\"https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/HOME-SITE-IWKA-03-min.jpg\" class=\"lazyload img-responsive wp-image-3631 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272400%27%20height%3D%271600%27%20viewBox%3D%270%200%202400%201600%27%3E%3Crect%20width%3D%272400%27%20height%3D%271600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/HOME-SITE-IWKA-03-min-200x133.jpg 200w, https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/HOME-SITE-IWKA-03-min-400x267.jpg 400w, https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/HOME-SITE-IWKA-03-min-600x400.jpg 600w, https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/HOME-SITE-IWKA-03-min-800x533.jpg 800w, https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/HOME-SITE-IWKA-03-min-1200x800.jpg 1200w, https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/HOME-SITE-IWKA-03-min.jpg 2400w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 2400px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;--awb-margin-right:4%;--awb-margin-bottom:0px;--awb-margin-left:4%;--awb-margin-top-small:10px;--awb-margin-right-small:4%;--awb-margin-bottom-small:10px;--awb-margin-left-small:4%;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\"><a href=\"https:\/\/acedigital.nl\/en\/case\/iwka\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">IWKA<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-22 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-right:24px;--awb-margin-bottom:20px;--awb-margin-left:4%;--awb-margin-right-medium:4%;--awb-margin-left-medium:4%;--awb-margin-right-small:4%;--awb-margin-left-small:4%;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>From a shortage of leads to consistent new registrations.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-custom_color_4);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-4 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:24px;--awb-padding-left:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-5 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:16px;--awb-padding-left:5%;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-23 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:21px;--awb-line-height:1.3;--awb-letter-spacing:-0.02em;--awb-text-transform:none;--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>+225%<\/p>\n<\/div><div class=\"fusion-text fusion-text-24 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:11px;--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:0.05em;--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Conversions<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-6 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:16px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-25 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:21px;--awb-line-height:1.3;--awb-letter-spacing:-0.02em;--awb-text-transform:none;--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>+1316%<\/p>\n<\/div><div class=\"fusion-text fusion-text-26 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:11px;--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:0.05em;--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Conversion rate<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-7 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:16px;--awb-padding-right:5%;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-27 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:21px;--awb-line-height:1.3;--awb-letter-spacing:-0.02em;--awb-text-transform:none;--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>-77%<\/p>\n<\/div><div class=\"fusion-text fusion-text-28 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:11px;--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:0.05em;--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Cost per conversion<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion_builder_column fusion-builder-column-18 fusion-flex-column post-card swiper-slide\" style=\"--awb-padding-bottom:24px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-color-hover:var(--awb-color2);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-carousel-item-wrapper\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio:3 \/ 2;--awb-margin-bottom:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/acedigital.nl\/en\/case\/bindu\/\" target=\"_self\" aria-label=\"Bindu\"><img decoding=\"async\" width=\"972\" height=\"609\" src=\"https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/Bindu.jpg\" data-orig-src=\"https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/Bindu.jpg\" class=\"lazyload img-responsive wp-image-3664 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27972%27%20height%3D%27609%27%20viewBox%3D%270%200%20972%20609%27%3E%3Crect%20width%3D%27972%27%20height%3D%27609%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/Bindu-200x125.jpg 200w, https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/Bindu-400x251.jpg 400w, https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/Bindu-600x376.jpg 600w, https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/Bindu-800x501.jpg 800w, https:\/\/acedigital.nl\/wp-content\/uploads\/2023\/12\/Bindu.jpg 972w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 972px\" \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;--awb-margin-right:4%;--awb-margin-bottom:0px;--awb-margin-left:4%;--awb-margin-top-small:10px;--awb-margin-right-small:4%;--awb-margin-bottom-small:10px;--awb-margin-left-small:4%;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\"><a href=\"https:\/\/acedigital.nl\/en\/case\/bindu\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">bindu Amsterdam<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-29 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-right:24px;--awb-margin-bottom:20px;--awb-margin-left:4%;--awb-margin-right-medium:4%;--awb-margin-left-medium:4%;--awb-margin-right-small:4%;--awb-margin-left-small:4%;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>From high costs per registration to a sold-out event.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-custom_color_4);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-8 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:24px;--awb-padding-left:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-9 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:16px;--awb-padding-left:5%;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-30 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:21px;--awb-line-height:1.3;--awb-letter-spacing:-0.02em;--awb-text-transform:none;--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>+300%<\/p>\n<\/div><div class=\"fusion-text fusion-text-31 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:11px;--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:0.05em;--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Conversions<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-10 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:16px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-32 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:21px;--awb-line-height:1.3;--awb-letter-spacing:-0.02em;--awb-text-transform:none;--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>+105%<\/p>\n<\/div><div class=\"fusion-text fusion-text-33 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:11px;--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:0.05em;--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Conversion rate<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-11 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:16px;--awb-padding-right:5%;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-34 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:21px;--awb-line-height:1.3;--awb-letter-spacing:-0.02em;--awb-text-transform:none;--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>-58%<\/p>\n<\/div><div class=\"fusion-text fusion-text-35 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:11px;--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:0.05em;--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Cost per conversion<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion_builder_column fusion-builder-column-19 fusion-flex-column post-card swiper-slide\" style=\"--awb-padding-bottom:24px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-color-hover:var(--awb-color2);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-flex-grow-small:;--awb-flex-shrink-small:;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-carousel-item-wrapper\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-aspect-ratio:3 \/ 2;--awb-margin-bottom:0px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/acedigital.nl\/en\/case\/saar-magazine\/\" target=\"_self\" aria-label=\"AceDigital-Saar magazine case study - magazines on linen-min\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271536%27%20height%3D%271024%27%20viewBox%3D%270%200%201536%201024%27%3E%3Crect%20width%3D%271536%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/acedigital.nl\/wp-content\/uploads\/2026\/10\/AceDigital-Saar-magazine-case-study-magazines-on-linnen-min.jpg\" class=\"lazyload img-responsive wp-image-5327 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt \/><\/a><\/span><\/div><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:20px;--awb-margin-right:4%;--awb-margin-bottom:0px;--awb-margin-left:4%;--awb-margin-top-small:10px;--awb-margin-right-small:4%;--awb-margin-bottom-small:10px;--awb-margin-left-small:4%;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\"><a href=\"https:\/\/acedigital.nl\/en\/case\/saar-magazine\/\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">Saar magazine<\/a><\/h3><\/div><div class=\"fusion-text fusion-text-36 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color6);--awb-margin-right:24px;--awb-margin-bottom:20px;--awb-margin-left:4%;--awb-margin-right-medium:4%;--awb-margin-left-medium:4%;--awb-margin-right-small:4%;--awb-margin-left-small:4%;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>From a solid base to almost twice as many new subscribers per day.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-custom_color_4);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-12 fusion_builder_column_inner_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:24px;--awb-padding-left:24px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-13 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:16px;--awb-padding-left:5%;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-37 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:21px;--awb-line-height:1.3;--awb-letter-spacing:-0.02em;--awb-text-transform:none;--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>+85%<\/p>\n<\/div><div class=\"fusion-text fusion-text-38 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:11px;--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:0.05em;--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Signups per day<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-14 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:16px;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-39 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:21px;--awb-line-height:1.3;--awb-letter-spacing:-0.02em;--awb-text-transform:none;--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>-24%<\/p>\n<\/div><div class=\"fusion-text fusion-text-40 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:11px;--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:0.05em;--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Cost per registration<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-15 fusion_builder_column_inner_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:16px;--awb-padding-right:5%;--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:1;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-41 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:21px;--awb-line-height:1.3;--awb-letter-spacing:-0.02em;--awb-text-transform:none;--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>+198%<\/p>\n<\/div><div class=\"fusion-text fusion-text-42 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:11px;--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:0.05em;--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:2px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Enrolments in one month<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><div class=\"awb-swiper-button awb-swiper-button-prev\"><i class=\"awb-icon-angle-left\" aria-hidden=\"true\"><\/i><\/div><div class=\"awb-swiper-button awb-swiper-button-next\"><i class=\"awb-icon-angle-right\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:66.666666666667%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-43 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> The strategy<\/p>\n<\/div><div class=\"fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">The strategy makes it <em>difference<\/em>.<\/h2><\/div><div class=\"fusion-text fusion-text-44 fusion-text-no-margin\" style=\"--awb-margin-bottom:10px;\"><p>Most campaigns stall on two things:<\/p>\n<\/div><ul style=\"--awb-size:15px;--awb-iconcolor:var(--awb-color7);--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-times fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">they do not guide the buyers through the entire customer journey, causing them to drop out before conversion;<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-times fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">they do not follow the best practices of the advertising platform, meaning the cost per conversion is too high.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-45 fusion-text-no-margin\" style=\"--awb-margin-top:14px;--awb-margin-bottom:24px;\"><p>We have brought both factors together into a single strategy that guides buyers through the customer journey at a profitable cost per conversion.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">We call this Customer Journey Advertising.<\/h3><\/div><div class=\"fusion-text fusion-text-46 fusion-text-no-margin\" style=\"--awb-margin-bottom:0px;\"><p>We are going to train and help your team to implement this.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:66.666666666667%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-16 fusion_builder_column_inner_1_1 1_1 fusion-flex-column ace-psy\" style=\"--awb-padding-top:8px;--awb-padding-right:14px;--awb-padding-bottom:8px;--awb-padding-left:14px;--awb-bg-color:rgba(255,255,255,0.87);--awb-bg-color-hover:rgba(255,255,255,0.87);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-47 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p><em><strong style=\"color: var(--awb-color8);\">marketing psychology<\/strong><\/em><br \/>Processing fluency: we explain the strategy in a simplified way (2 causes, 1 solution). This makes the processing easier. You trust the explanation more if it is easy to follow.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-48\"><div class=\"ace-wsv ace-wsv--strategie\" data-wsv=\"strategie\" data-basis=\"400\" role=\"img\" aria-label=\"Without a strategy, buyers drop out along the way and the cost per conversion is high. With a message per stage, they reach their target audience at a lower cost.\" style=\"--wsv-breed: 400px; --wsv-ratio: 400 \/ 420;\"><canvas><\/canvas><span class=\"ace-wsv-label\" data-k=\"journey\">Customer journey<\/span><span class=\"ace-wsv-label\" data-k=\"afhakers\">Lovers of the unusual<\/span><span class=\"ace-wsv-label\" data-k=\"conversie\">Conversion<\/span><span class=\"ace-wsv-label\" data-k=\"kosten\">Cost per conversion<\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"aanpak\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-49 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> The process<\/p>\n<\/div><div class=\"fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">The process in <em>3 steps<\/em>.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:20px;--awb-padding-left:28px;--awb-padding-left-small:16px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-50 fusion-text-no-margin\" style=\"--awb-font-size:44px;--awb-line-height:1.15;--awb-letter-spacing:-0.03em;--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>01<\/p>\n<\/div><div class=\"fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">Step 1: the customer journey<\/h3><\/div><div class=\"fusion-text fusion-text-51 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-bottom:14px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Together, we map out how your ideal buyer makes decisions.<\/p>\n<p>Your team translates that into your message per stage: what you say, to whom, and why.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:20px;--awb-content-font-size:17px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color1);--awb-border-color:var(--awb-custom_color_5);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-custom_color_4);--awb-divider-hover-color:var(--awb-color2);--awb-icon-color:var(--awb-color4);--awb-title-color:var(--awb-color2);--awb-content-color:var(--awb-color2);--awb-icon-box-color:var(--awb-color7);--awb-toggle-hover-accent-color:var(--awb-color4);--awb-toggle-active-accent-color:var(--awb-color2);--awb-title-font-family:var(--awb-typography3-font-family);--awb-title-font-weight:var(--awb-typography3-font-weight);--awb-title-font-style:var(--awb-typography3-font-style);--awb-title-font-size:15px;--awb-title-letter-spacing:var(--awb-typography4-letter-spacing);--awb-title-line-height:var(--awb-typography4-line-height);--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-4619-1\"><div class=\"fusion-panel panel-default panel-3c2626497fd187713 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_3c2626497fd187713\"><a aria-expanded=\"false\" aria-controls=\"3c2626497fd187713\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-1\" data-target=\"#3c2626497fd187713\" href=\"#3c2626497fd187713\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What does this look like?<\/span><\/a><\/h4><\/div><div id=\"3c2626497fd187713\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_3c2626497fd187713\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>During the sessions, you will work with us to create a customer profile, a customer journey map and a message for each stage. Your team will work on the initial ad concepts, using our frameworks and feedback.<\/p>\n<p><strong>Session 1:<\/strong> understanding the buyer: customer profile, customer journey map and proposition check.<br \/><strong>Session 2:<\/strong> the message per phase and the initial ad concepts.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:20px;--awb-padding-left:28px;--awb-padding-left-small:16px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-52 fusion-text-no-margin\" style=\"--awb-font-size:44px;--awb-line-height:1.15;--awb-letter-spacing:-0.03em;--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>02<\/p>\n<\/div><div class=\"fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">Step 2: the campaigns go live<\/h3><\/div><div class=\"fusion-text fusion-text-53 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-bottom:14px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Your team builds the campaigns according to the advertising platform's best practices and sets them live, with us alongside.<\/p>\n<p>Tracking measures what matters, and the first leads and sales are coming in.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:20px;--awb-content-font-size:17px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color1);--awb-border-color:var(--awb-custom_color_5);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-custom_color_4);--awb-divider-hover-color:var(--awb-color2);--awb-icon-color:var(--awb-color4);--awb-title-color:var(--awb-color2);--awb-content-color:var(--awb-color2);--awb-icon-box-color:var(--awb-color7);--awb-toggle-hover-accent-color:var(--awb-color4);--awb-toggle-active-accent-color:var(--awb-color2);--awb-title-font-family:var(--awb-typography3-font-family);--awb-title-font-weight:var(--awb-typography3-font-weight);--awb-title-font-style:var(--awb-typography3-font-style);--awb-title-font-size:15px;--awb-title-letter-spacing:var(--awb-typography4-letter-spacing);--awb-title-line-height:var(--awb-typography4-line-height);--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-4619-2\"><div class=\"fusion-panel panel-default panel-e233888dfa3535ad2 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_e233888dfa3535ad2\"><a aria-expanded=\"false\" aria-controls=\"e233888dfa3535ad2\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-2\" data-target=\"#e233888dfa3535ad2\" href=\"#e233888dfa3535ad2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What does this look like?<\/span><\/a><\/h4><\/div><div id=\"e233888dfa3535ad2\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_e233888dfa3535ad2\"><div class=\"panel-body toggle-content fusion-clearfix\">Your team will set up the campaign structure, signals and tracking according to best practices. The campaigns will run for 2 to 3 weeks while the data comes in; we will monitor and make adjustments.<\/p>\n<p><strong>Session 3:<\/strong> the advertising platform, campaign structure, tracking and KPIs.<br \/>\n<strong>Session 4:<\/strong> building campaigns and going live.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:20px;--awb-padding-left:28px;--awb-padding-left-small:16px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-54 fusion-text-no-margin\" style=\"--awb-font-size:44px;--awb-line-height:1.15;--awb-letter-spacing:-0.03em;--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>03<\/p>\n<\/div><div class=\"fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">Step 3: independence<\/h3><\/div><div class=\"fusion-text fusion-text-55 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-bottom:14px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Your team learns to recognise and solve problems, and scales up as soon as the campaigns are profitable.<\/p>\n<p>After that, your team will do it on their own steam.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;flex-grow:1;width:100%;\"><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:20px;--awb-content-font-size:17px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color1);--awb-border-color:var(--awb-custom_color_5);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-custom_color_4);--awb-divider-hover-color:var(--awb-color2);--awb-icon-color:var(--awb-color4);--awb-title-color:var(--awb-color2);--awb-content-color:var(--awb-color2);--awb-icon-box-color:var(--awb-color7);--awb-toggle-hover-accent-color:var(--awb-color4);--awb-toggle-active-accent-color:var(--awb-color2);--awb-title-font-family:var(--awb-typography3-font-family);--awb-title-font-weight:var(--awb-typography3-font-weight);--awb-title-font-style:var(--awb-typography3-font-style);--awb-title-font-size:15px;--awb-title-letter-spacing:var(--awb-typography4-letter-spacing);--awb-title-line-height:var(--awb-typography4-line-height);--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-4619-3\"><div class=\"fusion-panel panel-default panel-84af250251d3b7de9 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_84af250251d3b7de9\"><a aria-expanded=\"false\" aria-controls=\"84af250251d3b7de9\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-3\" data-target=\"#84af250251d3b7de9\" href=\"#84af250251d3b7de9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What does this look like?<\/span><\/a><\/h4><\/div><div id=\"84af250251d3b7de9\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_84af250251d3b7de9\"><div class=\"panel-body toggle-content fusion-clearfix\">Based on real data, your team learns to see what is slowing down a campaign and how to adjust. As soon as the campaigns are running profitably, you increase the budget and scale up to a structural channel.<\/p>\n<p><strong>Session 5:<\/strong> troubleshooting and optimisation based on real data.<br \/>\n<strong>Session 6:<\/strong> scaling up and the subsequent growth path.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:30px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--awb-padding-top:10px;--awb-padding-right:14px;--awb-padding-bottom:10px;--awb-padding-left:14px;--button_accent_color:var(--awb-color2);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color2);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:2px;--button_border_width-left:0px;--button_gradient_top_color:rgba(255,255,255,0);--button_gradient_bottom_color:rgba(255,255,255,0);--button_gradient_top_color_hover:var(--awb-color4);--button_gradient_bottom_color_hover:var(--awb-color4);--button_font_size:14px;\" target=\"_self\" href=\"#kennismaken\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Schedule an introductory meeting \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-56 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> Timeline and approach<\/p>\n<\/div><div class=\"fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">Timeline and <em>How we work<\/em>.<\/h2><\/div><div class=\"fusion-text fusion-text-57 fusion-text-no-margin\" style=\"--awb-margin-bottom:40px;\"><p style=\"max-width: 640px; margin: 0;\">The programme consists of 6 sessions, spread over 8 weeks. Each session combines strategy with direct application to your situation.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:20px;--awb-padding-left:28px;--awb-padding-left-small:16px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">6 sessions over 8 weeks*<\/h3><\/div><div class=\"fusion-text fusion-text-58 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>After each session, a video call takes place within the same week to monitor progress and handle any questions.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:20px;--awb-padding-left:28px;--awb-padding-left-small:16px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">Half to full day per week<\/h3><\/div><div class=\"fusion-text fusion-text-59 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>Between sessions, your team will work on the elaboration: from customer research to ad copy.<\/p>\n<p>How long this takes depends on your situation; it is a process that your team will then continue independently.<\/p>\n<p>AI accelerates the preparatory work in the process, with your marketer as a human in the loop: they assess, refine and make the choices.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-right:20px;--awb-padding-left:28px;--awb-padding-left-small:16px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">On-site or remote<\/h3><\/div><div class=\"fusion-text fusion-text-60 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>The sessions are at your location; remote is possible by mutual agreement.<\/p>\n<p>We will make the schedule together, and all frameworks, templates and recordings will remain available as a reference work.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-61 fusion-text-no-margin\" style=\"--awb-font-size:13px;--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:30px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>*The turnaround time varies by platform: Google Ads and Meta Ads typically 8 weeks, LinkedIn Ads typically 12 weeks. We will discuss the schedule during the introductory meeting.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"investering\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-62 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> Investment<\/p>\n<\/div><div class=\"fusion-title title fusion-title-25 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">Investment<span style=\"color: var(--awb-color8);\">.<\/span><\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-stretch\" style=\"--awb-padding-top:4%;--awb-padding-right:5%;--awb-padding-bottom:4%;--awb-padding-left:5%;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:1px;--awb-border-right:0px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:50%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-26 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">What you have after 8 weeks:<\/h3><\/div><ul style=\"--awb-size:15px;--awb-line-height:25.5px;--awb-icon-width:25.5px;--awb-icon-height:25.5px;--awb-icon-margin:10.5px;--awb-content-margin:36px;\" class=\"fusion-checklist fusion-checklist-4 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">A running acquisition channel on a single advertising platform, built by your own team<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">An organisational playbook containing: customer profile, customer journey map, messaging per stage, campaign structure and tracking<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">All frameworks, templates and recordings of the sessions as reference material<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">A marketer who independently analyses, optimises and scales<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:28px;margin-bottom:28px;width:100%;max-width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;border-color:var(--awb-custom_color_4);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-counters-box counters-box row fusion-clearfix fusion-columns-1\" style=\"--awb-body-color:var(--awb-color6);--awb-body-size:14;--awb-border-color:rgba(255,255,255,0);--awb-color:var(--awb-color2);--awb-title-size:44;--awb-icon-size:0;--awb-border-color:rgba(255,255,255,0);\"><div class=\"fusion-counter-box fusion-column col-counter-box counter-box-wrapper col-lg-12 col-md-12 col-sm-12\" data-animationoffset=\"top-into-view\"><div class=\"counter-box-container\"><div class=\"content-box-percentage content-box-counter\"><span class=\"unit\">\u20ac<\/span><span class=\"display-counter\" data-value=\"7650\" data-delimiter=\".\" data-direction=\"up\" data-decimals=\"0\">0<\/span><\/div><div class=\"counter-box-content\">one-off, excl. VAT and media budget<\/div><\/div><\/div><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-7 fusion-button-span-yes fusion-button-default-type\" style=\"--awb-margin-top:20px;--button_font_size:15px;\" target=\"_self\" title=\"Book an introductory call\" aria-label=\"Book an introductory call\" href=\"#kennismaken\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Book an introductory call<\/span><\/a><\/div><div class=\"fusion-text fusion-text-63 fusion-text-no-margin\" style=\"--awb-font-size:14px;--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-top:16px;--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p>For 1 or 2 participants; larger groups are possible by arrangement.<\/p>\n<p>During the introductory meeting, we determine whether we will start. If we see insufficient potential for your situation, we will not start and we will explain why.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-padding-left:4%;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:50%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-margin-top-small:40px;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-stretch fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-17 fusion_builder_column_inner_1_1 1_1 fusion-flex-column ace-psy\" style=\"--awb-padding-top:8px;--awb-padding-right:14px;--awb-padding-bottom:8px;--awb-padding-left:14px;--awb-bg-color:rgba(255,255,255,0.87);--awb-bg-color-hover:rgba(255,255,255,0.87);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-64 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p><em><strong style=\"color: var(--awb-color8);\">marketing psychology<\/strong><\/em><br \/>Anchoring: we offset our costs against the costs of other common scenarios, so you can see the cost advantage at a glance. And you can enter the comparison yourself, so the data isn\u2019t taken out of context and the conclusion applies to your situation.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"fusion-title title fusion-title-27 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">Ter <em>comparison<\/em>.<\/h3><\/div><div class=\"fusion-text fusion-text-65 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-bottom:24px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>What does it cost if you keep hiring advertising help? Compare an agency or freelancer with this programme, over one to three years.<\/p>\n<\/div><div data-ace-kosten><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:70px;--awb-padding-bottom:70px;--awb-padding-top-small:50px;--awb-padding-bottom-small:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:16.666666666667%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:33.333333333333%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:left;--awb-aspect-ratio:1 \/ 1;--awb-object-position:52% 0%;--awb-mask-url: url(https:\/\/acedigital.nl\/wp-content\/plugins\/fusion-builder\/\/assets\/images\/masks\/mask-3.svg);--awb-margin-bottom:0px;--awb-max-width:140px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><div style=\"display:inline-block;width:140px;\"><span class=\"fusion-imageframe imageframe-none imageframe-4 hover-type-none has-mask has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"1800\" title=\"Mitchell Park Blue (Min)\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271800%27%20viewBox%3D%270%200%201000%201800%27%3E%3Crect%20width%3D%271000%27%20height%3D%271800%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/acedigital.nl\/wp-content\/uploads\/2026\/06\/mitchel-pak-blauw-min.png\" class=\"lazyload img-responsive wp-image-4650 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt \/><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:4%;--awb-bg-size:cover;--awb-width-large:50%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:50%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:20px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-66 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:10px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> Who you get<\/p>\n<\/div><div class=\"fusion-title title fusion-title-28 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:4px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:26px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:26;--minFontSize:26;line-height:var(--awb-typography2-line-height);\">Mitchel van Luit<\/h2><\/div><div class=\"fusion-text fusion-text-67 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color8);--awb-margin-bottom:14px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p>Behavioral psychologist &amp; digital strategist<\/p>\n<\/div><div class=\"fusion-text fusion-text-68 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography4-font-size);--awb-line-height:var(--awb-typography4-line-height);--awb-letter-spacing:var(--awb-typography4-letter-spacing);--awb-text-transform:var(--awb-typography4-text-transform);--awb-text-color:var(--awb-color5);--awb-margin-bottom:16px;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p>Mitchel trains and guides your team throughout the entire process. He translates behavioural psychology into advertising that resonates: he looks at why people click, buy or drop out, and builds that into the strategy and campaigns.<\/p>\n<p>Over 8 years of experience in behavioural psychology, digital marketing and strategy; educated in economic and consumer psychology (Leiden University) and work and organisational psychology (UvA).<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color2);--button_border_color:var(--awb-color4);--button_accent_hover_color:var(--awb-color2);--button_border_hover_color:var(--awb-color4);--button_border_width-top:0px;--button_border_width-right:0px;--button_border_width-bottom:0px;--button_border_width-left:0px;--button_gradient_top_color:rgba(0,0,0,0);--button_gradient_bottom_color:rgba(0,0,0,0);--button_gradient_top_color_hover:var(--awb-color4);--button_gradient_bottom_color_hover:var(--awb-color4);--button_font_size:14px;\" target=\"_self\" title=\"More about Mitchel\" aria-label=\"More about Mitchel\" href=\"https:\/\/acedigital.nl\/en\/mitchel-van-luit\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">More about Mitchel<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:66.666666666667%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-18 fusion_builder_column_inner_1_1 1_1 fusion-flex-column ace-psy\" style=\"--awb-padding-top:8px;--awb-padding-right:14px;--awb-padding-bottom:8px;--awb-padding-left:14px;--awb-bg-color:rgba(255,255,255,0.87);--awb-bg-color-hover:rgba(255,255,255,0.87);--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-69\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-color:var(--awb-color5);--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p><em><strong style=\"color: var(--awb-color8);\">marketing psychology<\/strong><\/em><br \/>You work with one coach for eight weeks, so you want to know who that is beforehand. The better this person matches what you expect from someone in such a position, the greater the chance that you will achieve your end goal and the smaller the barrier to investment.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:90px;--awb-padding-bottom:90px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-flex-wrap:wrap;\" id=\"faq\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-70 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:18px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> Frequently asked questions<\/p>\n<\/div><div class=\"fusion-title title fusion-title-29 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">Frequently asked <em>Questions<\/em>.<\/h2><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:14px;--awb-content-font-size:17px;--awb-icon-alignment:right;--awb-hover-color:var(--awb-color3);--awb-border-color:var(--awb-custom_color_4);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-custom_color_4);--awb-divider-hover-color:var(--awb-color2);--awb-icon-color:var(--awb-color2);--awb-title-color:var(--awb-color2);--awb-content-color:var(--awb-color2);--awb-icon-box-color:var(--awb-color7);--awb-toggle-hover-accent-color:var(--awb-color2);--awb-toggle-active-accent-color:var(--awb-color4);--awb-title-font-family:var(--awb-typography3-font-family);--awb-title-font-weight:var(--awb-typography3-font-weight);--awb-title-font-style:var(--awb-typography3-font-style);--awb-title-font-size:17px;--awb-title-letter-spacing:var(--awb-typography4-letter-spacing);--awb-title-line-height:var(--awb-typography4-line-height);--awb-content-font-family:var(--awb-typography4-font-family);--awb-content-font-weight:var(--awb-typography4-font-weight);--awb-content-font-style:var(--awb-typography4-font-style);\"><div class=\"panel-group fusion-toggle-icon-right fusion-toggle-icon-unboxed\" id=\"accordion-4619-4\"><div class=\"fusion-panel panel-default panel-9042701e4520a0369 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_9042701e4520a0369\"><a aria-expanded=\"false\" aria-controls=\"9042701e4520a0369\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#9042701e4520a0369\" href=\"#9042701e4520a0369\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Why this programme, and not a freelancer to guide our team?<\/span><\/a><\/h4><\/div><div id=\"9042701e4520a0369\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_9042701e4520a0369\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>A good freelancer can certainly help your team move forward. The difference lies in what you are buying. This programme is a method with a fixed structure, concrete deliverables and an endpoint: after 8 weeks the channel is up and running and your team continues independently. With a freelancer you buy hours, and knowledge transfer is rarely the goal within that; we are actually paid to make ourselves redundant.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-1af019cf3c86a5c5d fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_1af019cf3c86a5c5d\"><a aria-expanded=\"false\" aria-controls=\"1af019cf3c86a5c5d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#1af019cf3c86a5c5d\" href=\"#1af019cf3c86a5c5d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">We are working with an agency right now. How does this trajectory fit in with that?<\/span><\/a><\/h4><\/div><div id=\"1af019cf3c86a5c5d\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_1af019cf3c86a5c5d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>That doesn't have to mean goodbye. The process makes your team independent, which also improves collaboration with an agency: your team evaluates the output better and delivers sharper input, because it is more deeply immersed in the subject matter. If you want to bring management fully in-house eventually, this process is the route to get there.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4b205b53b84404535 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4b205b53b84404535\"><a aria-expanded=\"false\" aria-controls=\"4b205b53b84404535\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#4b205b53b84404535\" href=\"#4b205b53b84404535\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What if the campaigns are not yet profitable by the end?<\/span><\/a><\/h4><\/div><div id=\"4b205b53b84404535\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_4b205b53b84404535\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>That can happen; the campaigns go live in the second half of the programme, so at the end some optimisation is sometimes still needed. The programme is built for that: session 5 is entirely dedicated to troubleshooting and optimisation, so that your team learns to recognise and resolve disappointing results based on real data, and in session 6 it learns to scale up as soon as the campaigns are running profitably.<\/p>\n<p>In addition, we only start if we see sufficient potential after the introductory meeting, and the entry requirements (a proven proposition, sufficient media budget, an available marketer) exist precisely to increase the chance of success. If further guidance is needed afterwards, additional sessions are possible by mutual agreement.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3f4ba37e7968dcc61 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_3f4ba37e7968dcc61\"><a aria-expanded=\"false\" aria-controls=\"3f4ba37e7968dcc61\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#3f4ba37e7968dcc61\" href=\"#3f4ba37e7968dcc61\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What if our marketer leaves?<\/span><\/a><\/h4><\/div><div id=\"3f4ba37e7968dcc61\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_3f4ba37e7968dcc61\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>During the programme, the knowledge is captured in a playbook that belongs to the organisation, not the marketer: customer profile, customer journey map, messaging per stage, campaign structure and tracking. In addition, all frameworks, templates and recordings remain available so that a successor can step in. You organise the internal handover yourself. The programme is for 1 or 2 participants; with two participants, you immediately spread the knowledge.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-08ea019f9087e74ec fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_08ea019f9087e74ec\"><a aria-expanded=\"false\" aria-controls=\"08ea019f9087e74ec\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#08ea019f9087e74ec\" href=\"#08ea019f9087e74ec\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Does our marketer need to be able to advertise yet?<\/span><\/a><\/h4><\/div><div id=\"08ea019f9087e74ec\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_08ea019f9087e74ec\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>No. We are building from scratch: first the basis and the foundation, then troubleshooting and scaling. Marketing knowledge is useful and advertiser experience is a plus, but neither is a requirement. Does your marketer already have experience? They will recognise a lot (see that as confirmation) and will learn working methods and details that can be easily integrated with what is already there.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-17d43e6114ea58b26 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_17d43e6114ea58b26\"><a aria-expanded=\"false\" aria-controls=\"17d43e6114ea58b26\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#17d43e6114ea58b26\" href=\"#17d43e6114ea58b26\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How much time will this cost our team?<\/span><\/a><\/h4><\/div><div id=\"17d43e6114ea58b26\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_17d43e6114ea58b26\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Expect half a day to a full day a week: 6 sessions, a short weekly video call, and in between, the implementation by your marketer. How much time that implementation takes depends on your situation. All sessions are recorded, so a missed session can be caught up on.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-bb5aecda6268291ae fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_bb5aecda6268291ae\"><a aria-expanded=\"false\" aria-controls=\"bb5aecda6268291ae\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#bb5aecda6268291ae\" href=\"#bb5aecda6268291ae\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Why a minimum of approximately \u20ac1,250 per month in media budget?<\/span><\/a><\/h4><\/div><div id=\"bb5aecda6268291ae\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_bb5aecda6268291ae\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>That amount is not arbitrary: for most propositions, it is the minimum at which the advertising platform receives enough conversion data to learn, calculated on the basis of two campaigns at \u20ac20 per day. There are two because we split the approach into two parts that together follow the customer journey. With a smaller budget, the data remains too thin and you pay for your mistakes without making any progress.<\/p>\n<p>Scaling up to, for example, \u20ac10,000 per month is not a requirement, but it is the direction: as soon as the campaigns are running profitably, the budget will scale alongside what they generate.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0f4d6a0c2354df0e9 fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0f4d6a0c2354df0e9\"><a aria-expanded=\"false\" aria-controls=\"0f4d6a0c2354df0e9\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#0f4d6a0c2354df0e9\" href=\"#0f4d6a0c2354df0e9\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">We already advertise on multiple platforms. How does that fit in?<\/span><\/a><\/h4><\/div><div id=\"0f4d6a0c2354df0e9\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_0f4d6a0c2354df0e9\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>The programme focuses on one advertising platform; during the introductory meeting we will determine which platform offers the best opportunity. Cleaning up existing accounts or taking on a second platform can be arranged by mutual agreement and will be quoted separately. And after the programme, your team will apply the method themselves to a subsequent platform; that is precisely the intention.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-579b79d455464056c fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_579b79d455464056c\"><a aria-expanded=\"false\" aria-controls=\"579b79d455464056c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#579b79d455464056c\" href=\"#579b79d455464056c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What do you need from us to get started?<\/span><\/a><\/h4><\/div><div id=\"579b79d455464056c\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_579b79d455464056c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Access to the advertising account and website (directly or via your developer), someone who can make decisions about offers and content, and a marketer with time to work on things between sessions. Before we start, we will check together whether accounts, tracking and access are in order.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-6e31cb9868667137c fusion-toggle-no-divider fusion-toggle-boxed-mode\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_6e31cb9868667137c\"><a aria-expanded=\"false\" aria-controls=\"6e31cb9868667137c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4619-4\" data-target=\"#6e31cb9868667137c\" href=\"#6e31cb9868667137c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How do you use AI?<\/span><\/a><\/h4><\/div><div id=\"6e31cb9868667137c\" class=\"panel-collapse collapse\" aria-labelledby=\"toggle_6e31cb9868667137c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>As an accelerator for the preparatory work: processing input into an initial customer profile, exploring angles, first versions of ad copy. AI is not yet good enough to do that without human guidance and evaluation; that is why we work human-in-the-loop. Your marketer directs, evaluates and refines, thereby learning a working method that continues after the programme. The strategy, the input, the choices and the campaigns remain human work.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:66.666666666667%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-71 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> That is how we start<\/p>\n<\/div><div class=\"fusion-title title fusion-title-30 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:40px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">To start <em>we<\/em>.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-order-small:0;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"--awb-flex-grow:0;--awb-flex-grow-medium:0;--awb-flex-grow-small:0;--awb-flex-shrink:0;--awb-flex-shrink-medium:0;--awb-flex-shrink-small:0;width:calc( 100% + 22px ) !important;max-width:calc( 100% + 22px ) !important;margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-19 fusion_builder_column_inner_2_3 2_3 fusion-flex-column ace-psy\" style=\"--awb-padding-top:8px;--awb-padding-right:14px;--awb-padding-bottom:8px;--awb-padding-left:14px;--awb-bg-color:rgba(255,255,255,0.87);--awb-bg-color-hover:rgba(255,255,255,0.87);--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:11px;--awb-width-medium:100%;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:66.666666666667%;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-72 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-color:var(--awb-color2);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p><em><strong style=\"color: var(--awb-color8);\">marketing psychology<\/strong><\/em><br \/>Reduce noise. As soon as a call to action is presented, all sorts of questions arise in the mind about what, how, and when. By providing a guideline, we partially answer those questions, but we leave room for flexibility. This reduces the noise without imposing obstacles.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right:20px;--awb-padding-left:28px;--awb-padding-left-small:16px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-73 fusion-text-no-margin\" style=\"--awb-font-size:44px;--awb-line-height:1.15;--awb-letter-spacing:-0.03em;--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>01<\/p>\n<\/div><div class=\"fusion-title title fusion-title-31 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">Arranging an introductory meeting<\/h3><\/div><div class=\"fusion-text fusion-text-74 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>You will schedule an introductory meeting below and receive a short questionnaire to map out your situation.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right:20px;--awb-padding-left:28px;--awb-padding-left-small:16px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-75 fusion-text-no-margin\" style=\"--awb-font-size:44px;--awb-line-height:1.15;--awb-letter-spacing:-0.03em;--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>02<\/p>\n<\/div><div class=\"fusion-title title fusion-title-32 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">The introduction<\/h3><\/div><div class=\"fusion-text fusion-text-76 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>We will discuss your goal, target audience and current results, and determine which platform offers the best opportunity.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-right:20px;--awb-padding-left:28px;--awb-padding-left-small:16px;--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:0px;--awb-border-right:0px;--awb-border-bottom:0px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:33.333333333333%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:33.333333333333%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-77 fusion-text-no-margin\" style=\"--awb-font-size:44px;--awb-line-height:1.15;--awb-letter-spacing:-0.03em;--awb-text-color:var(--awb-color8);--awb-margin-bottom:10px;--awb-text-font-family:&quot;Inter&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><p>03<\/p>\n<\/div><div class=\"fusion-title title fusion-title-33 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top:0px;--awb-margin-bottom:10px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;--minFontSize:20;line-height:var(--awb-typography3-line-height);\">The start<\/h3><\/div><div class=\"fusion-text fusion-text-78 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-typography5-font-size);--awb-line-height:var(--awb-typography5-line-height);--awb-letter-spacing:var(--awb-typography5-letter-spacing);--awb-text-transform:var(--awb-typography5-text-transform);--awb-margin-bottom:0px;--awb-text-font-family:var(--awb-typography5-font-family);--awb-text-font-weight:var(--awb-typography5-font-weight);--awb-text-font-style:var(--awb-typography5-font-style);\"><p>If we see potential, we check whether accounts, tracking and access are in order, and we schedule the start date together.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion_builder_column_3_4 3_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:75%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-79 fusion-text-no-margin\" style=\"--awb-margin-top:30px;--awb-margin-bottom:0px;\"><p>Following the introduction, you will know within 2 working days whether we are starting. If we see insufficient potential for a successful collaboration, we will let you know in advance.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:1px;--awb-border-color:var(--awb-custom_color_4);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:100px;--awb-padding-bottom:100px;--awb-padding-top-small:60px;--awb-padding-bottom-small:60px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" id=\"kennismaken\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1264px + 22px );margin-left: calc(-22px \/ 2 );margin-right: calc(-22px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:40%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-margin-bottom-small:30px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-80 fusion-text-no-margin\" style=\"--awb-font-size:var(--awb-custom_typography_2-font-size);--awb-line-height:var(--awb-custom_typography_2-line-height);--awb-letter-spacing:var(--awb-custom_typography_2-letter-spacing);--awb-text-transform:var(--awb-custom_typography_2-text-transform);--awb-text-color:var(--awb-color7);--awb-margin-bottom:22px;--awb-text-font-family:var(--awb-custom_typography_2-font-family);--awb-text-font-weight:var(--awb-custom_typography_2-font-weight);--awb-text-font-style:var(--awb-custom_typography_2-font-style);\"><p><span style=\"color: var(--awb-color8);\">\/\/<\/span> Introductory call<\/p>\n<\/div><div class=\"fusion-title title fusion-title-34 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:0px;--awb-margin-bottom:18px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:42;line-height:var(--awb-typography2-line-height);\">Plan a <em>Introductory call<\/em>.<\/h2><\/div><div class=\"fusion-text fusion-text-81 fusion-text-no-margin\" style=\"--awb-margin-bottom:24px;\"><p>In 30 minutes we will discuss your situation and whether the programme is a good fit. If we see potential, we will schedule the next steps together.<\/p>\n<\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color2);--button_border_color:rgba(20,20,20,0.35);--button_accent_hover_color:var(--awb-color2);--button_border_hover_color:var(--awb-color2);--button_border_width-top:1px;--button_border_width-right:1px;--button_border_width-bottom:1px;--button_border_width-left:1px;--button_gradient_top_color:rgba(255,255,255,0.4);--button_gradient_bottom_color:rgba(255,255,255,0.4);--button_gradient_top_color_hover:var(--awb-color1);--button_gradient_bottom_color_hover:var(--awb-color1);--button_font_size:15px;\" target=\"_self\" title=\"Bel AceDigital\" aria-label=\"Bel AceDigital\" href=\"tel:0031630438127\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Call +31 6 3043 8127<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-padding-right:16px;--awb-padding-bottom:10px;--awb-padding-left:16px;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-color:var(--awb-custom_color_4);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-width-large:60%;--awb-flex-grow:0;--awb-flex-shrink:0;--awb-margin-top-large:0px;--awb-spacing-right-large:11px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11px;--awb-width-medium:60%;--awb-flex-grow-medium:;--awb-flex-shrink-medium:;--awb-spacing-right-medium:11px;--awb-spacing-left-medium:11px;--awb-width-small:100%;--awb-flex-grow-small:;--awb-flex-shrink-small:;--awb-spacing-right-small:11px;--awb-spacing-left-small:11px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><!-- Calendly inline widget begin -->\n<div class=\"calendly-inline-widget\" data-url=\"https:\/\/calendly.com\/acedigital\/30-minuten-met-mitchel?hide_gdpr_banner=1\" style=\"min-width:100%;height:1100px;\"><\/div>\n<script type=\"text\/javascript\" src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" async><\/script>\n<!-- Calendly inline widget end --><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4619","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Incompany traject: advertising in eigen huis - AceDigital<\/title>\n<meta name=\"description\" content=\"In 8 weken bouwt je eigen marketeer een acquisitiekanaal op, met ons ernaast. Zes sessies, 7.500 euro eenmalig, kennis blijft binnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acedigital.nl\/en\/customer-journey-advertising-incompany\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incompany traject: advertising in eigen huis - AceDigital\" \/>\n<meta property=\"og:description\" content=\"In 8 weken bouwt je eigen marketeer een acquisitiekanaal op, met ons ernaast. 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