Case studies: successful recruitment marketing campaigns

1. Electro Zwijsen: Calculator Engineer & Site Manager

Challenge: Electro Zwijsen had to find qualified candidates for their technical positions, including Calculator Engineer and Site Manager. The tech talent market is highly competitive, and the company has struggled to attract qualified candidates through traditional recruitment methods.

Approach: A targeted recruitment marketing campaign was set up, including vacancy optimization and the use of multichannel marketing. The campaign targeted both active and latent job seekers by using social media, job boards and targeted advertisements.

Result: The positions were successfully filled within two months. The combination of optimized vacancy texts and a broad marketing approach resulted in a significant increase in the number and quality of applications.

2. Comfy Solutions: Factory employee

Challenge: Comfy Solutions was looking for factory employees, a position for which qualified candidates are often difficult to find. The company suffered from high turnover rates and a shortage of applicants.

Approach: The campaign focused on improving Comfy Solutions' employer branding, including sharing employee stories and highlighting career opportunities within the company. Investments were also made in targeted social media advertisements and local job fairs.

Result: Within one month, the vacancy was successfully filled with several qualified candidates. The strengthened employer branding and targeted marketing strategies played a crucial role in the recruitment success.

3. IWKA Amsterdam: Counter staff

Challenge: IWKA Amsterdam needed new counter staff to support their growing number of customers. The challenge was to find candidates who would fit well with the company culture and demonstrate excellent customer focus.

Approach: A campaign targeting local labor markets was launched, using local advertising, social media, and collaboration with training institutions. In addition, the interview experience has been improved to give candidates a positive image of the company.

Result: Within two months, IWKA Amsterdam had found the necessary counter staff. The focus on local recruitment channels and an improved candidate experience were crucial to the success of the campaign.

4. Top Marketing: Sales Professionals

Challenge: Top Marketing was looking for experienced sales professionals to strengthen their team. Competition in the sales sector is fierce, and the company struggled to differentiate itself from other employers.

Approach: A detailed EVP (Employer Value Proposition) was created that highlighted the unique benefits of working at Top Marketing. This EVP was communicated through a combination of LinkedIn ads, email marketing, and participation in sales fairs and events.

Result: The open sales positions were filled within one month. The highly personalized and targeted approach ensured a high conversion of applicants who perfectly matched the profile that Top Marketing was looking for.

5. WPinaday: Web Developers

Challenge: WPinaday was in urgent need of web developers to support their growing portfolio of customer projects. The tech market is highly competitive, and traditional recruitment methods have proven to be insufficiently effective.

Approach: A recruitment marketing campaign aimed at latent job seekers was set up. This included targeted advertising on platforms such as GitHub and Stack Overflow, as well as the use of video content to showcase WPinaday's work environment and projects.

Result: The vacancies were successfully filled within two months. The targeted approach and use of relevant platforms helped to attract technical talent that perfectly suited WPinaday's needs.

6. Gaivota: Interior Stylist

Challenge: Gaivota was looking for creative and experienced interior stylists to strengthen their design team. The challenge was to find candidates who could handle both the creative and technical aspects of the role.

Approach: A visually appealing campaign was launched, including portfolio showcases of existing projects and testimonials from current employees. We also collaborated with design schools and relevant online communities to reach a wide range of candidates.

Result: Several interior stylists were hired within one month. The visual campaign and the collaboration with educational institutions were key to the success.

Conclusion

These case studies show how different strategies and approaches can lead to successful recruitment marketing campaigns. By leveraging technology, personalization and strong employer branding, companies can find effective solutions to their recruitment challenges. Each of these examples highlights the importance of a tailor-made approach, focused on the specific needs and challenges of the organization and the target group.