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// Behavioral psychology × digital marketing
From first impression to conversion.
Advertising and websites that bring customers. Built on knowledge of how people decide.
// Where things go wrong
Nobody buys afterwards one advertisement.
Customers usually go through four phases before making a purchase. Many campaigns focus only on the last phase. Turn the switch on and see how many people make the decision.
- On the way
- Contact moment
- Disconnects
An illustration, not measurement data.
What your buyer does
You don't know them yet. Your ad appears among many other messages and quickly creates a first impression.
Where things often go wrong
Ask people you don't know about buying directly. Few people respond, and the platform charges you higher fees for that.
What we do
Campaigns that make your name and message known to the right people, tailored to how they process information.
What your buyer does
Recognizes the problem and looks for solutions. Compares providers and reads up, but doesn’t want to buy yet.
Where things often go wrong
This phase is often skipped. There is no content or retargeting that answers the buyer’s questions, so he finds his answers with someone else.
What we do
At each stage, the information the buyer is looking for is distributed across multiple channels, without them having to see the same advertisement over and over again.
What your buyer does
Looking for evidence. Who are these people? For whom did they work? And what did that yield? Errors and ambiguities cost trust.
Where things often go wrong
General promises, and a website where results and references are difficult to find.
What we do
Cases with concrete figures, visible at every stage, and a site that shows what you can do.
What your buyer does
People like to buy things and they look for the easiest way. A slow form or an unclear next step is enough to put it off.
Where things often go wrong
A slow site, a difficult form, and tracking that does not show where the request came from. The work from the previous phases yields little result.
What we do
A site that easily leads to an application, tracking that is accurate from the start, and budget that goes towards campaigns that demonstrably deliver results.
// The approach
Four layers, one approach.
Behind every campaign and every website there are the same four layers. Scroll further and see what each layer does. We work on all four at the same time.
- 01BehaviorHow you process and decide on customer information: where the focus goes and what decides the outcome.
- 02MessageA message that fits for each phase: from first introduction to the choice.
- 03PlatformCampaigns according to the rules of Google, Meta and LinkedIn, so that the algorithm finds the right people.
- 04MeasurementTracking that shows what each campaign yields, so we can adjust accordingly.
// Results
What that means yields.
Figures from our cases, always with the comparison they are based on. Choose a case, or let them come up.
| Case | Service | Number | Change | Explanation |
|---|---|---|---|---|
| IWKA | Customer Journey Advertising + Digital Budget Optimization | Conversions | +225% | this year, compared to the preceding period |
| IWKA | Customer Journey Advertising + Digital Budget Optimization | Conversion rate | +1316% | this year, compared to the preceding period |
| IWKA | Customer Journey Advertising + Digital Budget Optimization | Cost per conversion | -77% | this year, compared to the preceding period |
| bindu Amsterdam | Customer Journey Advertising | Conversions | +300% | this year, compared to the preceding period |
| bindu Amsterdam | Customer Journey Advertising | Conversion rate | +105% | this year, compared to the preceding period |
| bindu Amsterdam | Customer Journey Advertising | Cost per conversion | -58% | to a sold-out workshop |
| Saar magazine | Customer Journey Advertising | Signups per day | +85% | May to Sep 2026 vs. Oct to Dec 2025 |
| Saar magazine | Customer Journey Advertising | Cost per registration | -24% | same periods, Meta and Google together |
| Saar magazine | Customer Journey Advertising | Enrolments in one month | +198% | May vs. April 2026, with a fifth more budget |
| Adviesloket Nederland | Customer Journey Advertising + Digital Budget Optimization | Conversions | +47% | at lower cost |
| Adviesloket Nederland | Customer Journey Advertising + Digital Budget Optimization | Conversion rate | -2% | remained virtually stable |
| Adviesloket Nederland | Customer Journey Advertising + Digital Budget Optimization | Cost per conversion | -32% | across all channels combined |
| Vief | Customer Journey Advertising + Digital Budget Optimization | Conversions | +234% | from Q1 to Q3 |
| Vief | Customer Journey Advertising + Digital Budget Optimization | Conversion rate | +142% | from Q1 to Q3 |
| Vief | Customer Journey Advertising + Digital Budget Optimization | Cost per conversion | -75% | from Q1 to Q3 |
| Kyocera | Customer Journey Advertising | Conversions | +107% | with a static budget |
| Kyocera | Customer Journey Advertising | Conversion rate | +132% | with a static budget |
| Kyocera | Customer Journey Advertising | Cost per conversion | -25% | with a static budget |
// Your situation
Which approach suits your Situation?
Three questions, and you’ll see immediately which service suits you and why. You don’t have to leave behind an email address.
If your website doesn’t convert visitors into requests, even good advertising will be of little use. We build a site that generates requests and that you manage yourself, with tracking, SEO, and privacy well-organized from the start.
We set up and manage your advertising, with campaigns for every phase in which your customer navigates and decides.
You want the knowledge in-house, without ongoing office costs. In 8 weeks, we teach your team how to apply our approach. Then your team does it themselves.
Your campaigns are running, but you don't know which part of the budget is bringing in results. We find out and shift the budget to what works. On average, this results in 40% more ROI within three months.
Job boards are not producing enough results and recruiters are expensive. We continuously provide suitable candidates through targeted advertisements, for a fixed monthly fee.
// Who does the work
You talk to whoever is doing the work does.
There is no account manager involved. Mitchel does the advertising, Jacco the websites, the technology and the measurement.
118+businesses helped since 2020
6weeks to a converting site
8weeks towards an in-house acquisition channel
Mitchel van LuitBehavioral psychologist & digital strategist
Jacco van LithOperations consultant & digital strategist
// Get in touch
Should we Getting to know each other?
We will discuss your situation and what the logical next step is.
An introductory meeting lasts 30 minutes and is without obligation.
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