Training: Psychology, communication & decision making

Cutting through the noise in a world of information overload

A practical training that integrates behavioral psychology into your marketing strategy.

Why this training?

In today's world, where people are flooded with marketing messages, it is essential to be truly heard.

The training 'Psychology, communication & decision-making' is specifically designed to play into human information processing and decision-making processes, so that your marketing communication is actually heard.

At the end of this training you will be able to systematically break through to the attention span of your target audience.

Who is this training for?

  • Marketing professionals who want to deepen their approach.
  • Entrepreneurs who want to refine their communication strategy.
  • Marketers who want to respond to the behavioral psychology of their target audience.

What can you do after this training?

Information processing

Gain insight into the psychology of information processing. Discover how people take in information, which types of information are processed, and what types of information are ignored.

Being heard

Develop skills to tailor your communication so that it breaks through people's protective attention filters. Learn different techniques to grab and maintain attention.

Decision

Immerse yourself in people's decision-making processes. Understand the factors that influence how and why people make certain choices.

Influencing decision-making processes

Learn strategies to influence decision-making processes so that people are more likely to purchase your offer. Discover how you can optimize your message and offer for maximum impact.

Practical application

Learn to adapt your marketing strategy so that it fits in with information processing and decision-making processes. We provide applications to respond to the new strategy in practice.

What to expect?

  • Increased engagement on marketing activities.
  • Higher conversion rates.
  • Lower costs per conversion.

The trainer: Mitchel van Luit

The training is led by Mitchel van Luit, an experienced expert in digital marketing and behavioral psychology. With years of experience in the field, Mitchel brings a wealth of knowledge and practical insights.

Practical information

Duration: 4 half-days in 4 weeks

Location: On location or AceDigital, Haarlem

Dates: On request

Price: On request

Interested in the training?

We would be happy to schedule an introduction. During the introduction:

  • We will answer your questions about the training 'Psychology, communication & decision-making'.

  • We determine whether the training suits your needs and situation.

  • An introduction is of course without obligation.