Adviesloket Nederland
In collaboration with: TOP MARKETING
From fluctuating costs to optimized budget allocation.
+47%
Conversions
-2%
Conversion rate
-32%
Cost per conversion
About Adviesloket Nederland
Adviesloket Nederland focuses on simplifying sustainability. They offer independent advice on making sustainable choices and implementing sustainable solutions for private individuals and companies.
Challenge
Adviesloket Nederland had to deal with variable costs per lead from different marketing channels, without clear insight into the effectiveness of each channel.
Solution
An analysis was conducted to evaluate the costs and revenues of each marketing channel and campaign. Based on this data, an optimized budget allocation has been implemented. From there, campaigns and channels were revised.
Result
The new strategy led to a significant reduction in costs per lead and an improvement in ROI, without sacrificing quality or reach.
