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Digital Budget Optimization2024-02-02T15:30:00+01:00

Digital Budget Optimization

More impact out of every euro.

Increase your ROI by an average of 40% within three months.

  • Understand the ROI of digital marketing activities.
  • Optimization of budget allocation.
  • Achieving ambitious KPIs.

Why Digital Budget Management is essential

In today's digital landscape, managing a marketing budget is more complex than ever. With a multitude of channels, tools and partners to choose from, it's easy to lose track.

1. Transparency

Without a transparent insight into the digital budget, you do not know exactly what the budget delivers, especially when partners do not necessarily share your budgetary interests.

2. ROI

An ROI-driven budget allocation ensures that every euro you spend contributes to company goals.

3. Accountability

As a manager you are responsible for results. With more insight and control over budgets, you can take responsibility for better results.

4. Competitive advantage

In a market where each euro counts, efficient budget management makes the difference between being ahead and lagging behind.

5. Scalability

A well-managed budget makes it easier to scale. You find out which channels are the most profitable and are ready to be scaled further.

6. Crisis resilience

In uncertain times, such as economic recessions, a well-managed budget is crucial to avoid unnecessary expenses and keep the business healthy.

Increase your ROI by an average of 40% within three months.

Digital Budget Optimization Program

Who is this program for?

This program is specifically designed for marketing managers and business leaders who want to effectively manage and optimize their digital marketing budget.

What do we offer?

In our Digital Budget Optimization Program we offer a complete solution for managing your digital marketing budget:

  • Current Spend Audit: Detailed insight into your current expenses and results.
  • ROI Evaluation: An independent assessment of your digital spend and the associated ROI.
  • Spend/Contractor Evaluation: Balance between media expenses and partner costs.
  • KPI Setting and Tracking: Realistic and impactful KPIs plus methods to track them.
  • Budget Optimization Roadmap: A plan for what works, what doesn't work, and where improvements or changes are needed.
  • ROI Optimization: Identification and development of core activities with a high ROI.
  • Budget Allocation Guide: Specialist knowledge to help you make better informed decisions.

How does it work?

After an initial audit, we draw up a tailor-made optimization plan. Throughout the program we will work closely together to execute this plan and achieve your KPIs.

Control over budget and ROI

With our tools and expertise we help you to:

  • Provide insight into the ROI of activities
  • Set ambitious KPIs
  • Optimize budget allocation

This way you increase the success of your work and position yourself as a strategic leader.

What does it yield?

More commitment

Increase the effect of campaigns.

Better ROI

Optimize your return on activities.

Less waste

Avoid wasting your marketing budget.

Transparency

Know where every euro goes.

Experiences

  • IWKA

    From a shortage to consistent new registrations.

    +225%

    Conversions

    +1316%

    Conversion rate

    -77%

    Cost per conversion

  • Vief

    A doubling in conversion via data-driven budget allocation.

    +234%

    Conversions

    +142

    Conversion rate

    -75%

    Cost per conversion

  • Adviesloket Nederland

    From fluctuating costs to optimized budget allocation.

    +47%

    Conversions

    -2%

    Conversion rate

    -32%

    Cost per conversion

Guarantee

If we find no room for savings or optimization in your current marketing campaigns, you pay us nothing.

Get started in 3 steps

1.

Free consultation

We answer all your questions.

2.

Audit

We analyze the current state of budgets and expenditure.

3.

Optimization process

We help you with the implementation.

Free consultation

During the consultation:

  • We answer your questions about Digital Budget Optimization.

  • We determine whether your organization is suitable for our program.

Exclusive Extras

ROI and Financial Tools

Budget and Expenditure Analysis

Performance and KPIs

Partner and Contract Management

Marketing strategy

Diagnostic Tools

Free consultation

During the consultation:

  • We answer your questions about Digital Budget Optimization.

  • We determine whether your organization is suitable for our program.

FAQ

Is it worth investing in your services if I already spend so much budget on my current digital strategy?2023-10-15T13:30:47+01:00

While there is an initial investment, our program is designed to optimize marketing spend over the long term, leading to significant savings. Our goal is to ensure that every dollar you spend delivers maximum value and reduces waste. Think of it as redirecting your existing budget to more efficient strategies.

I have had negative experiences in the past with agencies that did not deliver what they promised. How can I be sure you are different?2023-10-15T13:31:06+01:00

We appreciate your skepticism given your previous experiences. We work according to a policy of transparency and show you exactly how and why we make our recommendations and what the expected results are.

The results are based on a simple principle: save budget where ROI falls short and shift those resources to activities with a higher ROI. We do not recommend new methods, but we focus on improving what already exists.

Of course, understanding where and how to shift the budget is easier said than done, but that's what we specialize in. That's why we offer you case studies and an introductory meeting before you make a full commitment.

How can I trust you with budget management, an essential part of my business?2023-10-15T13:31:24+01:00

We prioritize transparent communication and involve you in the reasoning behind our final conclusions, so that you can review and verify our advice yourself before budget management decisions are made.

Of course, we are willing to sign all necessary confidentiality agreements to ensure that your company information is safe.

Digital is not my specialty. Doesn't implementing your service make things more complex and time-consuming for me?2023-10-15T13:31:46+01:00

That's exactly why our program exists: to simplify and manage the complexity of digital for you. We strive to streamline the process and present information in an understandable way, so you can focus on your core tasks.

Optionally, we can provide ongoing support and guidance after our collaboration. Our goal is not to overwhelm you with complexity, but to help you understand and navigate it. We explain our processes, strategies and results in a way that is clear and easy to understand.

We have been using the same digital strategies for years. How can I be sure that your program will not disrupt our activities?2023-10-15T13:32:07+01:00

We do not advocate change for change's sake. We monitor and analyze your existing activities to determine what works and what doesn't. All recommended changes are data-driven and targeted, designed to improve your results, not disrupt your operations.

Scientific substantiation

Our methods are grounded in practice and scientific research:

  • Daniel, K. (2017). Thinking, fast and slow.
  • Deci, E. L., & Ryan, R. M. (2012). Self-determination theory. Handbook of theories of social psychology, 1(20), 416-436.
  • Fried, Y., & Ferris, G. R. (1987). The validity of the job characteristics model: A review and meta‐analysis. Personnel Psychology, 40(2), 287-322.
  • R. Paul Battaglio, Nicola Belle & Paola Cantarelli (2022) Self-determination theory goes public: experimental evidence on the causal relationship between psychological needs and job satisfaction, Public Management Review, 24:9, 1411-1428, DOI: 10.1080/14719037.2021 .1900351
  • Kim, T.-Y., Schuh, SC and Cai, Y. (2020), Person or Job? Change in Person-Job Fit and Its Impact on Employee Work Attitudes over Time. J.Manage. Stud., 57: 287-313. https://doi.org/10.1111/joms.12433
  • Tarigan, J., Susanto, ARS, Hatane, SE, Jie, F. and Foedjiawati, F. (2021), “Corporate social responsibility, job pursuit intention, quality of work life and employee performance: case study from Indonesia controversial industry” , Asia-Pacific Journal of Business Administration, Vol. 13 No. 2, pp. 141-158. https://doi.org/10.1108/APJBA-09-2019-0189
  • Semeijn, JH, van der Heijden, BIJM and De Beuckelaer, A. (2020), Personality Traits and Types in Relation to Career Success: An Empirical Comparison Using the Big Five. Applied Psychology, 69: 538-556. https://doi.org/10.1111/apps.12174
  • University of Arkansas. (2021, December 13). Personality traits predict performance differently across different jobs. ScienceDaily. Retrieved September 13, 2023 from www.sciencedaily.com/releases/2021/12/211213181545.htm

Questions about our methods?

Mitchel van Luit, Behavioral Psychologist & Digital Strategist

To recap

You can only spend each euro once. We help you find the best way to spend each euro in your digital budget.

  • Understand the ROI of digital marketing activities.

  • Optimize the allocation of budgets.

  • Achieve ambitious KPIs.

Data, psychology & digital marketing strategy.

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