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Demand Driven Marketing2024-02-02T15:29:04+01:00

Demand Driven Marketing

The power of data and behavioral psychology in an omnichannel marketing strategy.

At a time when people are flooded with marketing messages, it is crucial to cut through the noise.

With 'Demand Driven Marketing' we create a marketing strategy based on data and an in-depth understanding of the target audience, in order to communicate with them effectively.

Seamless integration, lasting impact

With 'Demand Driven Marketing' we change the way you communicate with the target audience.

By integrating data and knowledge of behavioral psychology into an omnichannel approach, we make a profound impact that goes beyond superficial communication.

We offer a complete, tailor-made digital marketing strategy. From the first touchpoint to the final conversion, every step is optimized to meet the unique expectations of the target audience.

What to expect

1. Strategic depth

Our marketing strategy is based on psychographic research, so that the efforts and expressions seamlessly match the needs of the target audience.

2. Competitive advantage

By understanding the deeper layers of your target audience, you can distinguish yourself from competitors who only communicate superficially.

3. Measurable results

Our approach is fully focused on achieving ambitious, but realistic KPIs. We continuously measure the effectiveness of our strategies to ensure continuous improvement.

Depending on the scale, we make your marketing 'demand driven' within 2 to 6 months.

Cases

  • Amsterdam UMC

    From limited visibility to digital engagement and thought-leadership.

    15+

    Experts

    4

    Knowledge bases

    170+

    Publications

  • Maatvast

    From separate locations to one online brand for parents and young people.

    7

    Locations

    9+

    Impact projects

    15+

    Team members

  • Kyocera

    From direct lead generation to phased campaigns based on the buyer journey.

    +107%

    Conversions

    +132%

    Conversion rate

    -25%

    Cost per conversion

Get started with Demand Driven Marketing in 3 steps

1.

Free introduction

We determine whether your company is a good match for our approach.

2.

Audit & research

We research the target group and dive into current marketing to identify opportunities for improvement.

3.

Demand Driven Marketing Project

We execute the new strategy and optimize for maximum results.

Time for (inter)action?

Let's get acquainted.

Exclusive Extras

Digital budget optimisation

Clear insight into ROI to get more impact from every euro.

Thought Leadership

Be known as an authority in the field by continuously sharing valuable content, tailored to the behavior and interests of segments within the target group.

Culture specific

Our strategies take into account cultural nuances, making them more effective across markets.

Time for (inter)action?

Let's get acquainted.

FAQ

We already do digital marketing. How is this different?2023-11-01T09:15:04+01:00

Good to hear that you have already invested in digital marketing. Although there may be some overlap, our focus is on depth and breadth.

Our approach is not focused on throwing away and replacing what you already do, but on improving it.
By integrating behavioral insights, we strengthen the current approach and utilize the full potential of every expression.

Let's take a look at the current approach and determine how we can complement and improve it for better results.

What if our marketing is already done by another party?2023-11-01T09:15:28+01:00

If your digital marketing is already done by a freelancer or agency, we function as an advisory addition to current marketing efforts. We optimize what is already in place and fill the gaps based on our research and methods.

Is the return worth the investment?2023-11-01T09:15:43+01:00

Refining your digital marketing strategy requires an upfront investment. These costs pale into insignificance when you compare them to the costs of sticking to a superficial approach. The investment in our approach is recouped by the improved ROI on every euro spent in the media budget.

Can my organization handle this? The integration of behavioral psychology into digital marketing seems complex2023-11-01T09:16:01+01:00

Integrating behavioral psychology may seem complex at first, but our approach is to simplify it and make it useful for your team. We provide training and tools to ensure everyone feels comfortable and confident in executing the new strategies. Only when our approach is easy to understand and permanently implementable have we done our job.

How do I know if this approach works?2023-11-01T09:17:31+01:00

We have several case studies of companies that have experienced significant improvement after implementing our strategies. These can give you a clearer picture of the expected results.

Is this approach only for B2B, or also for B2C?2023-11-01T09:17:36+01:00

Both B2B and B2C can benefit from deeper behavioral insights in their marketing, but we see the greatest benefits of our approach in organizations that work from a longer purchasing process and a higher order value.

Is this approach only for lead generation or also for e-commerce?2023-11-01T09:17:40+01:00

Both companies that acquire customers through lead generation or e-commerce can benefit from deeper behavioral insights in their marketing. However, there will be a difference in the final implementation of the omnichannel funnel to better suit the business type. Schedule an introduction with us and we will determine together whether your company is suitable for our Demand Driven marketing approach.

Scientific substantiation

Our methods are grounded in practice and scientific research:

  • Cialdini, R.B. (2016). Pre-Suasion: A Revolutionary Way to Influence and Persuade. Simon & Schuster.
  • Schwartz, E. (1966). Breakthrough Advertising. Boardroom Inc.
  • Johnson, B., & Eisenberg, J. (2011). Great Leads: The Six Easiest Ways to Start Any Sales Message. Copyblogger Media, LLC.
  • Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
  • Cialdini, R.B. (1984). Influence: The Psychology of Persuasion. HarperCollins.
  • Meyer, E. (2014). The Culture Map: Breaking Through the Invisible Boundaries of Global Business. PublicAffairs.
  • Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness. Yale University Press.
  • Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins.
  • Pratkanis, A. R., & Aronson, E. (2001). The Psychology of Influence. W. H. Freeman and Company.

Questions about our methods?

Mitchel van Luit, Behavioral Psychologist & Digital Strategist

To recap

We improve superficial digital strategies by leveraging data and behavioral psychology in an omnichannel digital marketing strategy.

This is how we help companies grow, year-over-year.

  • Discover the power of data and behavioral psychology in an omnichannel approach.

  • Use the full potential of your current marketing efforts.
  • Exceed your company's ambitious goals.

Data, psychology & digital marketing strategy.

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