bindu Amsterdam
In collaboration with: bindu.Amsterdam
From high costs per registration to a sold-out event.
+300%
Conversions
+105%
Conversion rate
-58%
Cost per conversion
About bindu Amsterdam
bindu Amsterdam helps people to shape and launch their Big Idea. bindu Amsterdam organizes events such as the Big Idea Retreat and Freelancer to Founder workshops. bindu Amsterdam is led by Vanessa, who has more than 25 years of experience at the intersection of business and creation. Vanessa helps professionals, makers and entrepreneurs to shape, sharpen, grow and successfully realize their ideas.
Challenge
The goal was to fill the Freelance to Founder live workshop, on location in Amsterdam. bindu Amsterdam used a direct approach to lead generation that turned out to be suboptimal in terms of costs and influx of registrations.
Solution
We have set up a marketing strategy that reaches the target group at different stages in the buyer journey. This strategy was implemented via Meta. The strategy was heavily based on the use of content marketing and behavioral advertising.
Result
The new approach has led to more efficient spending of the marketing budget and the sale of the available places for the live workshop.
Vanessa Zarfdjian, owner bindu Amsterdam
By smartly applying neuroscientific insights and data-driven campaigns, AceDigital has sold out all events in the foreseeable future. With the added benefit of more followers and requests for conversations. AceDigital has the knowledge and skills of a large agency, with the service and attention of a boutique agency.
