Vief
In collaboration with: Monuta & Bureau Vijftig
A doubling in conversion via data-driven budget allocation.
+234%
Conversions
+142
Conversion rate
-75%
Cost per conversion
About Vief
As part of Monuta, the Vief initiative helps people regain control over their lives, including after loss. Because how you deal with it is what makes the difference.
Challenge
The Meta advertising account had to deal with budget fragmentation across different campaigns. In addition, due to incomplete conversion measurement, the effectiveness of campaigns and budget was difficult to determine. This led to a less efficient allocation of budget and missing out on potential conversions.
Solution
Direct conversion measurement via Conversion API was chosen to accurately evaluate the added value of the various campaigns. Based on this, the campaign structure and budget distribution have been optimized.
Result
Thanks to the steps taken, we were able to optimize the budget allocation and establish an integrated structure as a basis for Vief's further campaign work. Resulting in a significant improvement in conversions between Q1 and Q3.
Marcel Nagtegaal, Digital Strategist Monuta & Vief.nl
AceDigital's expertise not only allowed us to control our visitor flows, but also optimize our budget allocation, achieving our conversion goals more effectively. A partnership with tangible results and lasting impact.
