IWKA
From a shortage to consistent new registrations.
+225%
Conversions
+1316%
Conversion rate
-77%
Cost per conversion
About IWKA
IWKA is an international organization with 13+ branches worldwide, with the main office in Amsterdam since 1997. IWKA offers its students methods for the development of mind, body & energy. The methods are rooted in Tai Chi and Wing Chun. IWKA also offers DVDs, books and video courses with simple, step-by-step instructions.
Challenge
IWKA Amsterdam was faced with a shortage of new registrations and high costs per registration. In addition, there was no insight into the effectiveness of the current campaigns.
Solution
The effectiveness of campaigns has been evaluated. The budget allocation was subsequently restructured based on effectiveness. Where necessary, campaigns have been revised.
Result
This approach has reduced costs per registration, increased the number of registrations and improved the quality of registrations.
