Kyocera
From direct lead generation to phased campaigns based on the buyer journey.
+107%
Conversions
+132%
Conversion rate
-25%
Cost per conversion
About Kyocera
Kyocera Document Solutions Netherlands is part of the global Kyocera Group, founded in Japan. A leading company in document management solutions, with a strong focus on sustainability and innovation. Kyocera supports companies in streamlining their document processes and workflows, allowing them to work more efficiently and productively.
Challenge
Kyocera used a direct approach to lead generation that turned out to be suboptimal in terms of costs and inflow of leads. A more focused and integrated strategy was needed.
Solution
A phased campaign strategy was developed together. This strategy uses the mapped buyer journey to better understand and effectively address the target group. In this way we can stimulate the buyer journey at critical points and stimulate lead generation.
Result
The new phased approach led to an increase in the number of leads, at a lower cost.
Remco Klaverstijn, Business Marketer @ Kyocera
Thanks to the correct design of AceDigital, which first started an awareness campaign followed by an action campaign, the number of leads we now receive has doubled.
