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// Case
bindu Amsterdam
From high costs per registration to a sold-out event.
+300%
Conversions
this year, compared to the preceding period
+105%
Conversion rate
this year, compared to the preceding period
-58%
Cost per conversion
to a sold-out workshop
Sector
Events and coaching
Duration
this year
In association with
bindu.Amsterdam
// The story
About bindu Amsterdam
bindu Amsterdam helps people to shape and launch their Big Idea. bindu Amsterdam organizes events such as the Big Idea Retreat and Freelancer to Founder workshops. bindu Amsterdam is led by Vanessa, who has more than 25 years of experience at the intersection of business and creation. Vanessa helps professionals, makers and entrepreneurs to shape, sharpen, grow and successfully realize their ideas.
The challenge
The aim was to fill the Freelancer to Founder live workshop in Amsterdam. The direct approach of asking for registration straight away resulted in sign-ups at too high a cost and with an inconsistent flow.
The insight
People do not register for a live workshop based on an advert; that requires trust first.
The approach
People don't sign up for a live workshop based on a single advert; trust is needed for that first. By first reaching the target audience with content and only then inviting them to sign up, each message connects with the stage someone is at. You don't ask for registration before someone has the reason to register.
A phased strategy has been set up to reach the target audience at different moments in the buyer journey, implemented via Meta. The approach leaned heavily on content and on ads tailored to behaviour.
The result
The marketing budget was spent more efficiently, and all places for the live workshop sold out.
marketing psychology
Figures with context (a period, a comparison) feel more reliable than bare percentages. That is why the source of each result is stated underneath it.
By smartly applying neuroscientific insights and data-driven campaigns, AceDigital has sold out all events in the foreseeable future. With the added benefit of more followers and requests for conversations. AceDigital has the knowledge and skills of a large agency, with the service and attention of a boutique agency.
Vanessa Zarfdjian, owner bindu Amsterdam
Dutch 
English