Mitchel van Luit
Behavioral psychologist & digital strategist with 8 years of experience in digital marketing and strategy.
1 min
Video
Getting started with Online Marketing, but where to start?
Lookalikes, retargeting, search ads, hype ads. If you want to start with online marketing, where do you start?
There is so much possible in marketing land. Choice stress all around.
Our advice is: start at the beginning. With the people who are going to pay you.
What do they want from you? And how do you show them that you have that?
This is called meet the needs of the target group. That is demand driven marketing.
And it is fundamental to the success of your marketing. A foundation that many 'marketing professionals' skip.
Don't be distracted by the latest hypes in marketing land. Because with the latest tools you won't suddenly start selling things that people don't need.
If you do not meet the needs of the target group, what should they do with you, your product or service? Why would they give you money?
Tailor your marketing to the needs of your target group. That is the foundation of demand-driven marketing.
