// Strategy + full-service advertising
Customer Journey Advertising.
Online advertising that predictably generates new customers, based on behavioural psychology.
In 8 to 12 weeks:
// The problem
You are responsible for growth.
You’ve tried advertising: internally, via an agency, or both. But it’s not really getting off the ground.
Budget goes in, sometimes a week of results, then silence again. It doesn't deliver a predictable stream of customers.
Growth still relies on networking, referrals and existing clients. And no-one can explain why advertising doesn't change that.
Then comes the moment when you have to justify what the advertising yields. But you don't have a convincing answer.
With this programme, we are changing that.
We are building a set of always-on campaigns that consistently generate customers, structured as a single acquisition system, designed for your ideal customer profile's customer journey.
Set up on the platform that suits your target audience: Google Ads, Meta Ads or LinkedIn Ads.
This pathway is for organisations that want to establish online acquisition on a solid foundation. With a partner who thinks along regarding strategy and execution, so that online advertising becomes a structural part of business growth.
marketing psychology
Identification: the story first describes your situation, only after that the solution. Recognition opens the door for the message.
// Why it goes wrong
Why most advertising campaigns do not render.
Most campaigns stall on two things: the journey and the advertising platform.
marketing psychology
Processing fluency: whoever understands the mechanism behind the problem trusts the solution. Explanation persuades more than a claim.
01
The buyer goes through a journey. The campaign does not.
People rarely buy after a single advert. They are introduced, explore, build trust and decide. Each phase requires different information and different touchpoints.
Most campaigns do not cover that journey fully. Some phases get too much attention, others too little or none at all. The buyer drops out where the right point of contact is missing.
02
The advertising platform is not getting what it needs to optimise.
Having the right contact moments is one thing. Getting them to the right people at an affordable cost is another.
Advertising platforms analyse conversion data and look for similar profiles to show advertisements to. That only works when the platform's best practices are followed. Without those best practices, too little conversion data comes in. The algorithm cannot recognise patterns, cannot optimise for conversions, and the cost per conversion increases.
Both conditions are necessary to make advertising work consistently.
Customer Journey Advertising is completely designed for that.
The result: campaigns that work together as a single acquisition system that predictably generates new customers.
// The approach
That's how we build it op.
This programme works in three phases.
01
Lead time
2 to 4 weeks
Stage 1: Foundation
Strategy and preparation
We map out the ideal buyer: how they process information, how they make decisions, and which objections stand in the way. We check whether the proposition is strong enough to support the customer journey.
Next, we translate those insights into concrete messages per stage. We set up tracking and KPIs that align with revenue, conversion value, or lead quality, and calculate the business case.
In phase 1: customer profile, customer journey map, messaging framework, business case and the initial advertising concepts.
02
Lead time
6 to 8 weeks*
Phase 2: Campaigns live on a single platform
Build, launch, gather data
We are building the campaign structure that reflects the customer journey and follows the platform's best practices. We start on a single platform so that budget and learnings are not fragmented.
After going live, the campaigns run while data comes in. We monitor, adjust, and resolve campaign issues as soon as they become visible.
In phase 2: campaigns go live that mirror the customer journey. The first leads and sales are coming in. There is data to manage by.
The lead time of this phase may vary, depending on the complexity of the proposition.
03
Lead time
Ongoing, for the duration of the programme
Phase 3: Optimising and scaling up
From working to predictable
Every advertising account reaches the point where growth stalls. The cost per conversion rises, the results plateau. That is the moment when most campaigns are scaled back or paused.
That is also the moment when a well-thought-out approach proves its worth. Based on real data, we analyse what is going on and implement it. Transparently. As soon as the campaigns are running on their ROI target, we increase the budget in a controlled manner.
In phase 3: a predictable acquisition system on a single platform that consistently delivers clients. The foundation is in place to scale up.
// Progression
Progression after the basics.
As soon as the first platform is running stably, there are two directions for expansion.
Multiple platforms
We are expanding to a second or third platform to reach new target audiences and reduce our reliance on a single channel.
Omnichannel presence
The same target audience encounters you across multiple platforms, with controlled repetition and new variations. Recognition and trust build up; conversion accelerates.
When and how we do this will be discussed based on the results and your growth goal.
// Investment
One journey, three components.
marketing psychology
Endowment: what belongs to you feels more valuable. That is why it is explicitly stated that the strategy and journey map remain your property.
Design
One-time fee, excluding VAT
Strategic and technical: customer profile, customer journey map, proposition check, messaging framework, tracking, campaign build and go-live. Following the setup phase, the campaigns are live and management begins.
Management
Per campaign, minimum 2 per month · excluding VAT
The management fee covers monitoring, optimisation, adjustment and reporting. We will discuss the exact fee in advance based on your situation.
media budget
per day
Directly to the platform.
The strategy, customer profile, customer journey map and messaging framework remain yours. Even if you continue working on them later internally or with another team.
// Cases
Cases.
From a shortage of leads to consistent new registrations.
+225%
Conversions
+1316%
Conversion rate
-77%
Cost per conversion
From high costs per registration to a sold-out event.
+300%
Conversions
+105%
Conversion rate
-58%
Cost per conversion
From limited visibility to digital engagement and thought-leadership.
15+
Experts on the platform
4
Knowledge bases
170+
Publications made accessible
// Guarantee
Guarantee.
What we guarantee is a proven approach, in-depth expertise and personal attention. We work with a maximum of 4 clients at a time. That is a deliberate choice: everyone gets the strategic attention needed to deliver results.
The final results depend on your proposition, your market and your media budget. That is why we always start with an introductory meeting. If we see insufficient potential for a strong result, we will tell you beforehand, not afterwards.
// In short
In the card.
Stage 1: Foundation
We map out the ideal buyer and translate those insights into messaging, ad concepts and a technical foundation. It is clear what you communicate, to whom, and why.
Phase 2: Campaigns live
We build the campaigns according to platform best practices, set them live and set up tracking that measures what matters. The first leads and sales start coming in.
Phase 3: Optimising and scaling up
We analyse what works, fix what doesn't work, and scale up as soon as the campaigns are running on ROI target. Transparent and data-driven.
Following the programme, an acquisition system runs that predictably generates new clients. With a partner who manages, optimises, and scales it.
// Timing
Is this the right time to to start?
Advertising costs are rising structurally. More companies are advertising, competition for attention is growing, and placement costs are rising with it. For optimised accounts, that is not a problem: they know what works and allocate money to that. Their ROI remains healthy.
For unoptimised accounts, it becomes more expensive every year to discover what works. Every month that you advertise unoptimised, you pay more for the same learning process. Whoever optimises earlier pays less tuition.
marketing psychology
Loss aversion: “every month you pay more tuition fees” makes waiting a palpable loss instead of a neutral choice.
// Who you get
Mitchel van Luit
Behavioral psychologist & digital strategist
Mitchel builds and manages your campaigns. He studied consumer psychology and combines this with the technology of the advertising platforms. Without that combination, he says himself, the effect is zero.
He starts with the message per phase of the customer journey and only after that with the account. No account manager in between and no silent hand-over to a junior.
marketing psychology
Knowing who is doing the work reduces the risk you feel. A name and a face make a promise more concrete than a company name.
// How do we start
How to start we?
01
Introductory call
We will schedule an introductory meeting and briefly map out your situation: goal, offering, target audience, current results and budget.
02
Deep dive
Do we see potential? Then we kick off with the deep dive: we analyse your current setup, run the numbers for the business case and determine the starting point.
03
Follow-up trajectory
Based on the deep dive, we will determine the next steps together: strategy, campaign creation and going live.
Every client receives personal attention: strategic customisation, hands-on campaign management and direct lines.
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