// High Impact Marketingsite
You are judged on results.
Yet you do not have full control over your own website. That is why we build a marketing site designed to convert, completely tailored to your customer journey. From tracking to technical SEO and from copywriting to compliance: everything included, built quickly, fully under your management.
marketing psychology
Loss aversion: first state what you will lose (control, grip on the result). Loss is a stronger motivator than gain.

// The problem
You want to change something. IT says: three months.
You're a marketing manager at an organisation with a website that's been around for years. But every change (a new landing page, a tracking pixel, an A/B test) has to go through IT, legal and three rounds of meetings. And even then, it takes months.
Meanwhile, you're missing leads.
You're flying blind
GA4 isn't set up properly. The Meta pixel is firing on the wrong events. You're spending marketing budget without knowing which pages convert and which don't.
"That's technically not possible"
It is possible. But not in their system, not in their planning, not in their architecture. You pay the price for an infrastructure that was not built for marketing.
Privacy & legal as a bottleneck
Every change has to pass through privacy, compliance and legal. Three months and five meetings later, you're allowed to go live. "Actually, we've decided to take a different approach..."
Waiting in line for IT
Placing a pixel, adding a page, adjusting a form. Simple tasks that take weeks because you're not the only internal client of your own IT department.
// The solution
Your High Impact Marketing Site. Completely in your hands.
A stand-alone marketing site where you decide what goes live and when. Independent of internal IT, without queues, without meetings.
Built for conversion, with tracking that gives you immediate insight into your campaign performance, a technical SEO foundation that makes you findable from the moment you launch, compliance that's already handled before your first visitor arrives, and a CMS that lets you make changes whenever you need to.
// The offer
One parcel. One price.
We deliberately supply this as one complete package, because every component reinforces the rest. Tracking makes your copywriting measurable. SEO makes your content discoverable. Compliance ensures your campaigns can run without risk. Together, they form a single working whole.
01
Conversion-first website
You get a site that turns visitors into enquiries.
No brand identity, or ready for an update? One call to determine the direction, a style proposal, and we build straight on through.
02
Tracking & Analytics
You see exactly which pages convert and where visitors drop off.
03
Technical SEO & GEO
Visible in Google and in AI search engines, from the moment your site goes live.
Optional extension: full SEO content research and content production for a knowledge base. Price upon application.
04
Privacy & Compliance
GDPR-compliant. Fully covered.
05
Content & Copywriting
Copy written for your target audience, tailored for conversion.
No ICP worked out yet? Then we work with what you have. A fully psychographic customer profile can be done as a separate project.
06
Hosting & Maintenance: first year included
We manage the technology. You focus on marketing.
After the first year: €75 per month excl. VAT, billed annually and cancelable monthly. Customisations on a time-and-materials basis (€105/hour excl. VAT).
marketing psychology
Anchoring: compared to the £30,000 of a traditional agency, £12,500 feels like the logical choice. The anchor steers value perception.
EVERYTHING INCLUDED.
Conversion-first website, complete tracking and analytics, technical SEO and GEO, privacy and compliance, copywriting, hosting and maintenance. It's all included. One price, agreed in advance. Additional work only if you ask for it.
A similar process with a traditional agency easily costs €30,000.
Payment in two instalments: 50% on agreement, 50% on completion.
// Proof
Results of previous courses of treatment.
marketing psychology
Authority: specific figures (3,000 visitors, €7,000 saved) persuade more than round claims. Precision reads as proof.
Care & Research · Amsterdam UMC
Sarcomenteam.nl
The Sarcoma team wanted to showcase their expertise to patients and referrers, but got stuck on the main AMC website. Every SEO adjustment required months of internal coordination. We built a stand-alone platform outside the existing infrastructure: fast, SEO-first, entirely under their own management.
More than 3,000 organic visitors per month. Top-3 in Google for their most important search terms.
Tech · Sims Lifecycle Services
RackRenew.com
RackRenew needed its own presence in the market as a growing business. The parent company had a corporate decision-making process where every change sat for weeks. We built a fully independent platform with its own identity, funnel and tracking.
From first conversation to launch in two weeks. Including design, development, tracking and content.
Community · 26 village halls in Haarlemmermeer
Maatvast.nl
Maatvast was spending thousands of euros annually on an external agency for maintenance and minor changes. Moving a button on the homepage meant a quote, a timeline and an invoice. We built a site where they can adjust nearly everything themselves, without technical knowledge.
From €7,000 per year in external costs to full self-management.
Care networks · WordPress multisite
BNW.nl
BNW had a platform that no longer worked. The technology was outdated, timelines with their previous agency kept slipping, and the project budget had been exceeded before half the work was live. We built an entirely new platform: a WordPress multisite with 12 network sites, all manageable in-house.
Changes that used to take weeks are now done in minutes.
// How we work
From introduction to livegang.
01
Introduction & Strategy
30 minutes. We discuss your target audience, conversion points, technical requirements and how the site connects to your existing campaigns. By the end, we both know whether it's a match and exactly what we'll build.
02
Build & Implementation
Design, development, copywriting, tracking, SEO and compliance. Everything handled simultaneously. We work on a maximum of two projects at a time, ensuring each project receives our full attention. One structured feedback round.
03
Launch & Optimisation
Following the launch, we actively monitor for the first 30 days. We check whether tracking is working properly, the SEO foundations are in place, and conversions are being measured. After that, you'll have a fully functioning marketing site and a dedicated point of contact.
// Guarantee
Your certainty.
marketing psychology
Risk reversal: “no match, then you pay nothing” removes the barrier. We bear the risk, not you.

// Who you get
Jacco van Lith
Operations consultant & digital strategist
Jacco builds your marketing site: from the setup and design to the technology, tracking and underlying SEO. He trained as an SEO specialist and taught himself how to code beyond what his education covered. For BNW, he single-handedly built a platform that would normally require a team of three.
You’ll be in direct contact with him throughout the entire process, without an account manager acting as an intermediary.
marketing psychology
Knowing who is doing the work reduces the risk you feel. A name and a face make a promise more concrete than a company name.
// Frequently asked questions
All that you want to know.
// Scientific substantiation
Why it works.
Our methods are grounded in practice and scientific research:
- Cialdini, R. B. (1984). Influence: The Psychology of Persuasion. HarperCollins.
- Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
- Fogg, B.J. (2002). Persuasive Technology. Morgan Kaufmann.
- Eisenberg, B. & Eisenberg, J. (2006). Call to Action. Thomas Nelson.

"A marketing manager who has to wait three months for a landing page loses more than time. They lose grip on their results."
Jacco van Lith
Operations consultant & digital strategist


