// High Impact Marketingsite

You are judged on results.

Yet you do not have full control over your own website. That is why we build a marketing site designed to convert, completely tailored to your customer journey. From tracking to technical SEO and from copywriting to compliance: everything included, built quickly, fully under your management.

marketing psychology
Loss aversion: first state what you will lose (control, grip on the result). Loss is a stronger motivator than gain.

Line art drawing of a customer journey ending in a filled dot
0
weeks to go-live
€0
all-inclusive, excl. VAT
0%
your property

// The problem

You want to change something. IT says: three months.

You're a marketing manager at an organisation with a website that's been around for years. But every change (a new landing page, a tracking pixel, an A/B test) has to go through IT, legal and three rounds of meetings. And even then, it takes months.

Meanwhile, you're missing leads.

You're flying blind

GA4 isn't set up properly. The Meta pixel is firing on the wrong events. You're spending marketing budget without knowing which pages convert and which don't.

"That's technically not possible"

It is possible. But not in their system, not in their planning, not in their architecture. You pay the price for an infrastructure that was not built for marketing.

Privacy & legal as a bottleneck

Every change has to pass through privacy, compliance and legal. Three months and five meetings later, you're allowed to go live. "Actually, we've decided to take a different approach..."

Waiting in line for IT

Placing a pixel, adding a page, adjusting a form. Simple tasks that take weeks because you're not the only internal client of your own IT department.

// The solution

Your High Impact Marketing Site. Completely in your hands.

A stand-alone marketing site where you decide what goes live and when. Independent of internal IT, without queues, without meetings.

Built for conversion, with tracking that gives you immediate insight into your campaign performance, a technical SEO foundation that makes you findable from the moment you launch, compliance that's already handled before your first visitor arrives, and a CMS that lets you make changes whenever you need to.

// The offer

One parcel. One price.

We deliberately supply this as one complete package, because every component reinforces the rest. Tracking makes your copywriting measurable. SEO makes your content discoverable. Compliance ensures your campaigns can run without risk. Together, they form a single working whole.

01

Conversion-first website

You get a site that turns visitors into enquiries.

  • Sitemap and page structure based on your funnel and target audience
  • Professional design fully translated into your brand identity, house style and tone of voice
  • Mobile-first build with responsive design for all screen sizes
  • Fast load times, optimised for performance
  • User-friendly CMS: you update texts, images and pages yourself without any technical knowledge
  • All conversion points built in: contact forms, CTAs and lead magnets
  • All required legal pages: privacy policy, cookie policy, disclaimer

No brand identity, or ready for an update? One call to determine the direction, a style proposal, and we build straight on through.

02

Tracking & Analytics

You see exactly which pages convert and where visitors drop off.

  • Google Tag Manager installation including correct configuration of all key events
  • All forms and CTAs measured as conversion events
  • Meta Pixel installed and configured, including custom events
  • LinkedIn Insight Tag installed and verified
  • Cookie consent correctly linked to all tracking, GDPR-proof from day one
  • Google Search Console linked and verified
  • Marketing dashboard: all data from GA4 and Search Console in one overview

03

Technical SEO & GEO

Visible in Google and in AI search engines, from the moment your site goes live.

  • Logical URL structure and internal linking
  • Meta titles and descriptions for all initial pages
  • Schema markup for better visibility in search results
  • XML sitemap, robots.txt and llms.txt for GEO optimisation
  • Quotable content structure so AI search engines (ChatGPT, Perplexity, AI Overviews) pick you up as a source
  • AI crawlers (GPTBot, PerplexityBot, ClaudeBot) correctly allowed and tested
  • Page speed optimised
  • Technical structure immediately ready for expansion into a full knowledge base

Optional extension: full SEO content research and content production for a knowledge base. Price upon application.

04

Privacy & Compliance

GDPR-compliant. Fully covered.

  • Cookie notice and consent management correctly configured
  • Custom privacy policy for your organisation
  • Data processing agreement where applicable
  • WCAG accessibility baseline included, comprehensive audit available as an add-on

05

Content & Copywriting

Copy written for your target audience, tailored for conversion.

  • Copywriting for all pages based on your ICP and target audience
  • Headlines, subheadings and CTA copy focused on conversion
  • Copy aligned with your other marketing channels and communications
  • You are welcome to supply your own content: we will review and optimise it where necessary.
  • One revision round included

No ICP worked out yet? Then we work with what you have. A fully psychographic customer profile can be done as a separate project.

06

Hosting & Maintenance: first year included

We manage the technology. You focus on marketing.

  • Managed WordPress hosting on our own optimised environment
  • Daily backups up to 30 days
  • WordPress core, theme and plugin updates handled for you
  • SSL certificate included
  • Security monitoring
  • Dedicated point of contact for all queries and adjustments; most changes are processed on the same day

After the first year: €75 per month excl. VAT, billed annually and cancelable monthly. Customisations on a time-and-materials basis (€105/hour excl. VAT).

marketing psychology
Anchoring: compared to the £30,000 of a traditional agency, £12,500 feels like the logical choice. The anchor steers value perception.

EVERYTHING INCLUDED.

Conversion-first website, complete tracking and analytics, technical SEO and GEO, privacy and compliance, copywriting, hosting and maintenance. It's all included. One price, agreed in advance. Additional work only if you ask for it.

A similar process with a traditional agency easily costs €30,000.

Payment in two instalments: 50% on agreement, 50% on completion.

€0
excl. VAT, including first year's hosting & maintenance

At the moment we have capacity for one new High Impact Marketing site.

// Proof

Results of previous courses of treatment.

marketing psychology
Authority: specific figures (3,000 visitors, €7,000 saved) persuade more than round claims. Precision reads as proof.

Care & Research · Amsterdam UMC

Sarcomenteam.nl

The Sarcoma team wanted to showcase their expertise to patients and referrers, but got stuck on the main AMC website. Every SEO adjustment required months of internal coordination. We built a stand-alone platform outside the existing infrastructure: fast, SEO-first, entirely under their own management.

More than 3,000 organic visitors per month. Top-3 in Google for their most important search terms.

Tech · Sims Lifecycle Services

RackRenew.com

RackRenew needed its own presence in the market as a growing business. The parent company had a corporate decision-making process where every change sat for weeks. We built a fully independent platform with its own identity, funnel and tracking.

From first conversation to launch in two weeks. Including design, development, tracking and content.

Community · 26 village halls in Haarlemmermeer

Maatvast.nl

Maatvast was spending thousands of euros annually on an external agency for maintenance and minor changes. Moving a button on the homepage meant a quote, a timeline and an invoice. We built a site where they can adjust nearly everything themselves, without technical knowledge.

From €7,000 per year in external costs to full self-management.

Care networks · WordPress multisite

BNW.nl

BNW had a platform that no longer worked. The technology was outdated, timelines with their previous agency kept slipping, and the project budget had been exceeded before half the work was live. We built an entirely new platform: a WordPress multisite with 12 network sites, all manageable in-house.

Changes that used to take weeks are now done in minutes.

// How we work

From introduction to livegang.

01

Introduction & Strategy

30 minutes. We discuss your target audience, conversion points, technical requirements and how the site connects to your existing campaigns. By the end, we both know whether it's a match and exactly what we'll build.

02

Build & Implementation

Design, development, copywriting, tracking, SEO and compliance. Everything handled simultaneously. We work on a maximum of two projects at a time, ensuring each project receives our full attention. One structured feedback round.

03

Launch & Optimisation

Following the launch, we actively monitor for the first 30 days. We check whether tracking is working properly, the SEO foundations are in place, and conversions are being measured. After that, you'll have a fully functioning marketing site and a dedicated point of contact.

// Guarantee

Your certainty.

marketing psychology
Risk reversal: “no match, then you pay nothing” removes the barrier. We bear the risk, not you.

  • Everything within the agreed scope is delivered in working order. Tracking, SEO, compliance, performance. If it doesn't meet the agreed specifications, we keep working until it does. At no additional cost.
  • After the introduction, we both decide whether it's a match. If not, you pay nothing.
  • Copywriting and content include one round of revision. Any additional work will only be invoiced if you specifically request it.

// Who you get

Jacco van Lith

Operations consultant & digital strategist

Jacco builds your marketing site: from the setup and design to the technology, tracking and underlying SEO. He trained as an SEO specialist and taught himself how to code beyond what his education covered. For BNW, he single-handedly built a platform that would normally require a team of three.

You’ll be in direct contact with him throughout the entire process, without an account manager acting as an intermediary.

marketing psychology
Knowing who is doing the work reduces the risk you feel. A name and a face make a promise more concrete than a company name.

// Frequently asked questions

All that you want to know.

A similar project at a traditional agency easily costs €30,000. On top of that, you often need separate services for tracking, SEO and compliance. With us, all of that is included, along with copywriting and the first year of hosting and maintenance.

If your site then converts even a few percent better than your current one, the investment pays for itself from your existing marketing budget.

Your current site was probably built for the entire organisation. Informative, broad, multiple audiences. That's fine for a corporate website, but it's not where you want your marketing campaigns to land.

A High Impact Marketing site is focused: one target audience, one message, one conversion goal. Completely under your control, independent of internal infrastructure. Exactly what we built for the Sarcoma team and RackRenew.

Yes. We have the process, the experience and the capacity. We work on a maximum of two projects at a time. That's how we maintain both speed and quality. What it requires from your side: timely feedback and someone who makes decisions.

No, and that's by design. Everything in this package is there because it's necessary. Campaigns without tracking only work halfway. SEO without a technical foundation doesn't work. Design without copywriting doesn't convert. Hosting without maintenance becomes a security risk.

Supplying your own content or already have a brand identity? We'll work with it. The price stays the same, because we review, optimise and bring everything up to the required standard.

The first year of hosting and maintenance is included in the package price. Thereafter £75 per month excluding VAT, billed annually and cancelable monthly.

For adjustments, we are at your disposal on a time and materials basis (€105/hour excluding VAT). Most changes are processed the same day.

No. The site is yours. You can export it, move it and host it elsewhere whenever you want.

However, our customers rarely choose to do so, because we are fast, accessible and good. A single point of contact, helped the same day.

Then we'll sort it. We'll start with a light design session: one call to determine the visual direction. Colours, typography, vibe. We'll come up with a style proposal and build straight on from there.

No. We handle everything from start to finish. You provide input where needed, give feedback at the right moments and sign off at launch. We do the rest.

// Scientific substantiation

Why it works.

Our methods are grounded in practice and scientific research:

  • Cialdini, R. B. (1984). Influence: The Psychology of Persuasion. HarperCollins.
  • Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
  • Fogg, B.J. (2002). Persuasive Technology. Morgan Kaufmann.
  • Eisenberg, B. & Eisenberg, J. (2006). Call to Action. Thomas Nelson.

"A marketing manager who has to wait three months for a landing page loses more than time. They lose grip on their results."

Jacco van Lith

Operations consultant & digital strategist

// Ready to get started?

Built for marketing. Completely in your Hands.

Schedule a 30-minute introduction. We'll discuss your situation, determine whether it's a match and what we can build for you.

At the moment we have capacity for one new High Impact Marketing site.