// For those already advertising
Get more impact out of every euro.
You’re already advertising. But nobody knows exactly which part of that budget is delivering a demonstrable return. We analyse and reallocate your digital marketing budget to focus on what works: on average, 40% more ROI within three months.
This programme gives you:
// The problem
Your budget is running out. Where it performs, it stays unclear.
Campaigns are running across multiple channels, sometimes with multiple partners. Every report says things are going well. But the reports do not add up to the answer you need: what every pound contributes to revenue.
Partners evaluate their own work. Channels measure their own success, in their own dashboards, with their own definitions. As long as no one independently oversees it, the real return remains invisible.
Then comes the moment when you have to account for what the budget yields. And the only honest answer is: we don't know for sure.
With this programme you get that answer. And a budget that demonstrably yields a return.
marketing psychology
Identification: the situation is first described recognisably, up to and including the awkward answer. Recognition opens the door to the solution.
// Calculator
What is the budget doesn't really render?
Most accounts don’t know what a significant portion of the budget is actually achieving. Five short questions show how much of the budget you can’t link to results, and what the reason for that is. We do the real analysis in the audit.
“With companies that come to us, we sometimes see as much as 40% of the budget not being well spent: not measured properly, or in campaigns that are not profitable.”
marketing psychology
Loss aversion: seeing waste motivates ~2× more strongly than promising gain. That is why loss is on the left.
// Why it goes wrong
Why budgets leak away.
Budgets rarely leak due to unwillingness or lack of effort. They leak through three mechanisms that are present in almost every marketing budget.
01
Everyone judges themselves
Without transparent insight into the digital budget, you do not know exactly what it delivers, especially when partners do not necessarily share your budgetary interests.
02
What is easily measured gets measured
Clicks, impressions and platform conversions say little about revenue. KPIs that are not tied to business goals steer the budget in the wrong direction.
03
The distribution follows custom
Budgets often follow last year's allocation, not today's data. What once worked gets funding. What works now has to make do with what is left.
Digital Budget Optimization is designed entirely for that purpose.
The result: a budget that shows you what it yields, and demonstrably generates a better return.
// The programme
The programme in three phases.
From independent insight to a budget that demonstrably delivers a return.
01
Lead time
2 to 3 weeks
Phase 1: The audit
Independent insight
We analyse your current expenditure and results: the media budget, partner costs and ROI per activity. Independent of the parties that spend your budget.
In phase 1: a Current Spend Audit, an ROI evaluation of your digital expenditure and the balance between media spend and partner costs.
02
Lead time
1 to 2 weeks
Phase 2: The roadmap
From insight to plan
We set realistic and impactful KPIs that align with your business goals, plus methods to track them. Afterwards, we create the Budget Optimisation Roadmap: what works, what doesn't work, and where the budget needs to go.
In phase 2: a KPI set linked to business goals and a roadmap for budget reallocation.
03
Lead time
3 months
Phase 3: Optimising and monitoring
From plan to return
We are implementing the reallocation, building out core activities with a high ROI and monitoring the KPIs. You will receive the Budget Allocation Guide so that decisions remain informed afterwards too.
After phase 3: a budget that demonstrably delivers a return on investment, with an average increase of 40% in ROI within three months.
// Result
What does it yield op?
Transparency
Know where every euro goes.
Better ROI
Optimize your return on activities.
Less waste
Avoid wasting your marketing budget.
Accountability
Back up every budget choice with data.
// Investment
One price. Regardless of your media budget.
Agencies often charge a percentage of your media budget: the more you spend, the more you pay. We don't. You pay for the expertise, not the size of your budget. No surcharge per platform, no markup on growth.
marketing psychology
Stepladder: the scan is a small, safe initial yes. The settlement makes pushing ahead afterwards logical: commitment and loss aversion in one.
Quick scan
We will take a look inside your advertising accounts and you will receive a short report within a week with what we see at first glance: where budget is leaking and where the quick wins are.
Will you start the full screening after that, then we'll offset the €750.
If we find nothing to improve, you don't pay for the scan.
Full audit + growth planning
The full programme: the independent audit, the KPI set and the Budget Optimisation Roadmap, plus three months of optimisation and monitoring until the targets are met.
An average of 40% more ROI within those three months.
Regardless of the number of platforms or the size of your media budget.
// Who it is for
Who is this for programme?
marketing psychology
Self-selection: stating clearly who the programme is not for makes the promise more credible for those who are a good fit. Honesty filters and persuades at the same time.
This programme is for organisations that:
Not for organisations that:
// Experiences
Experiences.
From a shortage of leads to consistent new registrations.
+225%
Conversions
+1316%
Conversion rate
-77%
Cost per conversion
From fluctuating costs to optimized budget allocation.
+47%
Conversions
-2%
Conversion rate
-32%
Cost per conversion
A doubling in conversion via data-driven budget allocation.
+234%
Conversions
+142%
Conversion rate
-75%
Cost per conversion
// Guarantee
Guarantee.
If we find no room for savings or optimization in your current marketing campaigns, you pay us nothing.
The audit proves it. If we see insufficient room for a strong result, we say so beforehand, not afterwards.
marketing psychology
Risk reversal: “no savings found, you pay nothing” puts the risk on us. The barrier to starting the audit disappears.
// Who you get
Jacco van Lith
Operations consultant & digital strategist
Jacco carries out the audit. His starting point is always measurement: only when it is clear what each campaign yields is there anything to optimise. He sets up the tracking, analyses where budget is leaking and translates that into a plan that you can follow yourself.
Direct contact with the person doing the work, without an account manager in between.
marketing psychology
Knowing who is doing the work reduces the risk you feel. A name and a face make a promise more concrete than a company name.
// That is how we start
Starting in 3 steps.
01
Free consultation
We will answer your questions and determine together whether your organisation is suitable for the programme.
02
The audit
We are analysing the current state of the budgets and expenditure, independently of the parties that spend the budget.
03
The optimisation process
We will execute the roadmap together and monitor the results until the targets are met.
marketing psychology
Commitment: a free consultation is a small, safe first step. Small steps make the next ones feel more natural.
// Free consultation
Free consult.
During the consultation:
// FAQ
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