// Knowledge base

Advertising and campaigns

Everything about advertising on Google, Meta and LinkedIn: what a campaign needs before it works, what it costs to acquire that knowledge in-house, and when outsourcing is more sensible. Written by Mitchel van Luit, who builds and manages these campaigns himself.
If you are starting here for the first time, the overview of five alternatives to a desk the most convenient starting point: freelancer, training, hiring someone, channel agencies or do it yourself, with per option when it fits. If you are specifically looking for training, read why a one-day course solves something different than an eight-week programme.
And if you have advertised before without results: “We've tried advertising” almost never means that advertising doesn't work. There are four control points that explain the difference.

  • Article: 4 min read

    How much does it cost to train your own marketer in advertising?

    Training your own marketer in advertising is a one-off cost of 7,500 euros [...]

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  • Article: 4 min read

    5 alternatives to an online marketing agency (and when to choose which)

    Hiring an online marketing agency is not the only way [...]

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  • Article: 3 min read

    When an in-house training programme does not work

    We regularly say no to our own in-house training programme. Not [...]

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  • Article: 3 min read

    Why “we’ve tried advertising” almost never means that advertising doesn’t work

    It is the most frequently heard sentence in introductory interviews: we have [...]

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  • Article: 4 min read

    What happens after the training: month 3, 6 and 12

    A training course finishes with a certificate or a final session. [...]

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  • Article: 3 min read

    Online marketing coaching: for the business owner or for the in-house marketer?

    If you search for online marketing coaching, you get two

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  • Article: 4 min read

    Meta Ads training: what your team needs to be able to do before a campaign becomes profitable

    Anyone can learn to set up a Meta campaign in an afternoon. One [...]

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  • Article: 3 min read

    LinkedIn Ads training: the business case counts for more than the buttons

    A click on LinkedIn typically costs in our accounts 10 [...]

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  • Article: 4 min read

    Google Ads training: day course, online course or in-company programme?

    There are three types of Google Ads training, and they sell [...]

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