// Knowledge base

marketing psychology

Why people click, buy, apply or drop out, and what that means for your adverts and your website. No gut feeling, but applied behavioural psychology: awareness stages, how people process information and how they decide under uncertainty.
The core of our approach is in psychology without platform knowledge yields zero effect. Both halves have to be right, and that is precisely where most campaigns fall apart.
If you want to see what that actually does to a campaign, read why skipping the awareness phase is the most expensive saving and what the little word “or” does to the reader of your advertisement. That last point is one of those details you can no longer ignore once you have seen it.

  • Article: 3 min read

    Psychology without platform knowledge yields zero effect, and vice versa

    I entered this field through a course in consumer psychology.

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  • Article: 3 min read

    Skipping the awareness phase is the most expensive saving you can make

    Asking for a quote straight away feels like the miserly choice.

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  • Article: 4 min read

    The Psychology Behind a Website That Gets Visitors to Click

    Many companies primarily focus on technology or design when [...]

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  • Article: 2 mins reading time

    “Selling like hot cakes”

    Where does this saying come from? Why do hotcakes sell so well? And before this becomes a nonsensical blog post about bread: what can we learn from this?

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  • Article: 2 mins reading time

    Getting started with Online Marketing, but where to start?

    Lookalikes, retargeting, search ads, hype ads. If you want to start with online marketing, where do you start?

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  • Article: 3 min read

    Should I switch to the newest channel?

    Tiktok, Pinterest or any new platform. Are such young channels suitable for your company?

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  • Article: 2 mins reading time

    Do you feel addressed, OR not?

    Sometimes you hear or see an advertisement that completely appeals to you... but sometimes you don't. How is that possible? And what can your marketing learn from this?

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  • Article: 2 mins reading time

    No one is queuing for this...

    You probably see them every now and then, an interestingly written advertisement. One that really appeals to you, you're about to click.

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  • Article: 2 mins reading time

    What has your target group already heard 100 times?

    What? Did you think you were the only one saying this?

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