// Knowledge base

SEO and AI discoverability

Being findable in Google, and nowadays just as much in ChatGPT, Perplexity and the AI answers at the top of search results. Those two require partly the same things: a clear structure, real answers and content worth citing. Written by Jacco van Lith, who sets up the tech and the findability.
If you want to understand how to build a topic instead of writing loose articles, read how to set up a content cluster. It also explains how we organised this knowledge base ourselves, including what went wrong.
For the underlying technology: why technical SEO determines whether your content gets found at all. And if you want to know what is left of the classic SEO advice: SEO, what actually still works.

  • Article: 5 min read

    Content clusters: what they are and how to set them up

    A content cluster is a group of pages that together cover one subject

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    How to attract more qualified leads with smart content

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    SEO: what actually works?

    SEO is changing faster than ever. The algorithms are getting smarter, search engines [...]

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    Why technical SEO is essential for a fast, findable website

    Many organisations focus primarily on content and keywords when [...]

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    The Basics of SEO Every Organization Needs to Understand

    SEO seems like a complicated field for many companies. There are [...]

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