// Knowledge base

Websites and conversion

A website that turns visitors into enquiries, and that you can manage yourself without having to wait for anyone. This category covers what makes a page convert, how visitors read a screen, and why management is just as crucial as the design. Written by Jacco van Lith, who builds these sites himself.
The most practical starting point is the checklist for a conversion-focused homepage. To understand why those choices work, read how UX design influences conversion and the psychology behind a website that makes visitors click.
Do you recognise the issue that every change has to go through IT? Then is the High Impact Marketing site exactly meant for that.

  • Article: 5 min read

    Why micro-interactions make your website more professional and enjoyable

    Microinteractions are small, subtle movements or reactions on your website [...]

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  • Article: 4 min read

    Why consistent design makes all the difference to your website experience

    Consistent design may seem like a detail, but it determines for [...]

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  • Article: 5 min read

    How visual hierarchy makes your website more user-friendly

    Visual hierarchy is one of the most underrated parts of [...]

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  • Article: 4 min read

    How to increase conversion on your website with UX design

    Many companies think conversion is mainly about persuasive texts [...]

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  • Article: 5 min read

    Why a professional look on your website directly influences trust

    In a world where almost every customer journey starts online, [...]

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  • Article: 5 min read

    How flexible modules save you time with every new campaign

    Campaigns are running faster than ever these days. Marketing teams have to adapt constantly: [...]

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  • Article: 5 min read

    Never wait for IT again: the power of a user-friendly CMS

    In many organisations, the website is one of the most important [...]

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  • Article: 5 min read

    The Biggest Content Management Frustrations (and How to Fix Them)

    Every organisation that works with a website knows it: [...]

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  • Article: 5 min read

    How to build a website where your team can create new pages themselves

    Many companies want to be agile. New campaigns, promotions, internal updates, [...]

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  • Article: 5 min read

    Why your website shouldn't hold you back: what modern management looks like

    For many organisations, the website is a source of frustration.

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  • Article: 4 min read

    Checklist: This is what a conversion-focused homepage looks like

    A homepage is often the most important page on your website.

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  • Article: 4 min read

    How to achieve big results on your website with small adjustments

    Many organisations think that improving their website is a [...]

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  • Article: 4 min read

    Why Most Businesses Fail on Conversion (and How to Prevent It)

    Many companies invest time, attention and sometimes significant budgets in [...]

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  • Article: 3 min read

    The 7 elements of a website that actually generates leads

    Many businesses have a website that looks quite nice and [...]

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