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// Tools
Tools for advertisers
Tools and self-tests for advertising. Enter your own numbers and you’ll see immediately what they mean. You can have the results emailed to you or take them with you to an introduction meeting.
Calculate what a lead or purchase can cost at maximum, backed by your margin, your customer value and the share of leads that become customers. Including your breakeven ROAS.
Calculate how much media budget you start with on Google, Facebook, Instagram or LinkedIn, how you grow to your target and when you recover your advertising costs.
Five short questions about your target audience, your offering and your budget. You see how well Google Ads, Meta Ads and LinkedIn Ads fit your needs, with the reasoning behind it.
Every marketer has a favorite button to press first when campaigns fail. This 17-question quiz shows where the real bottleneck lies: reach, message, sequence, destination, measurement or control.
Build your funnel, enter your own campaign metrics and see what a customer costs you and which buttons you need to turn on to make it profitable. Don’t know which funnel suits you? Answer four questions and the planner will create one for you.
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