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Where are your campaigns stuck?

Every marketer has a favorite button to press first when campaigns fail. This 17-question quiz shows where the real bottleneck lies: reach, message, sequence, destination, measurement or control.

Quiz · 17 questions · about 4 minutes

Every marketer has a favorite button to press first when campaigns fail. Often it’s a gut feeling. This quiz shows where the real problem lies, and whether that’s the button you would choose.

First, four questions about you, then about your campaigns on Google, Meta or LinkedIn. You don't have to do any research.

WHAT YOUR CUSTOMER RECEIVESWHAT YOU LEARN FROM ITSix locationsWHERE CAMPAIGNS ARE SUCCESSFULRangeMessageOrderDestinationMeasurementControl
Six places where campaigns stall. At the top is what your customer experiences; at the bottom is what you and the platform learn from it.

This is what we ask for

About you

  1. Where should your ads ultimately lead?
  2. Who are your customers?
  3. How long does your customer think before they buy?
  4. How are you selling your products now, without advertising?

Your idea

  1. Your campaigns are not generating the revenue you want. Which button do you press first?

Your campaigns

  1. How well do the applications that come in match the people you are looking for?
  2. Why are you advertising on the channels you are currently on?
  3. Pick up your last advertisement. What does the first sentence about?
  4. Someone who doesn’t yet know your company sees your ad. What do you ask them to do?
  5. Someone has already seen your ad three times. Will they see something different than someone they encounter for the first time?
  6. Where do you end up when you click on your ad?
  7. Have you ever gone through your phone to see what a new customer does, from your ad to the form itself?
  8. An application from your ad becomes a customer. Does the ad platform know that?
  9. On what scale do you measure the success of a campaign?
  10. How many requests come in a normal week through your ads?
  11. Over how many campaigns is that divided?
  12. A campaign flops for a few weeks. What happens then?

The questions adapt to your goal: requests, sales in your webshop, appointments or registrations.

Your full report in your email

You have worked out all six of the points, a plan of action for your first step and a version to send to your management, colleagues or agency.

We use your data to send you the result. Read our privacy statement.

// Next step

Discuss your results with a senior marketer

Introductory call

30 minutes, free of charge

In 30 minutes, we will look together at your answers and at what you tackle first. Free of obligation.

Planning session

2 hours, €250 excluding VAT

Would you prefer a plan right away? In a 2-hour Plan Session, we work out your first step together. If you then start a workshop or course, we will reimburse the amount.

// Method

That's how we calculate

The quiz looks at six places where campaigns get stuck. Three of them are about what your customer experiences: range (who you see ads from), message and order (What you ask of someone you don't know yet). Three of them are about what you and the platform learn from it: destination (the page where you click lands), measurement (what the platform learns) and control (your budget and how to manage it).

From answer to crisis. Each answer about your campaigns gives points to one or more places. For each place, we compare your points with the two questions that can most strongly point to that place, so that each place counts equally heavily. If your customer decides immediately, the order of importance is less important; if they think about it for months, it becomes more important.

Conversions per campaign. By calculating how many people sign up per week and how many campaigns are split up among them, the quiz calculates how many conversions a campaign gets per day. Our rule of thumb: fewer than one per campaign per day is too little to learn from, one to two is too tight.

The result. If one place clearly points the most strongly, that is your bottleneck. If three or more places point a little, they will work together to slow down the flow. If your offering without ads isn’t selling yet, that comes first. If nothing points clearly, your baseline is in place. And if none of the answers fits three or more questions, we won’t give a definitive answer.

Your first guess, the button you would press first yourself, does not count towards the score. We put that next to the result so you can see if your gut feeling is right.

// Questions

Frequently asked questions

Reach: who sees your ads. Message: what your ad says. Order: what you ask people who don’t yet know you to do, and what you ask people you already know. Destination: the page where your click lands. Measurement: what the ad platform learns about what your customers deliver. Control: your budget and how you adjust it.

Every marketer has a favorite button to press first when campaigns fail. Often it’s a gut feeling. The quiz puts that button next to where your answers point, so you can see if it’s the right one.

No. You don't need to do any research; an estimate is enough. The quiz takes about four minutes to complete.

Choose "My situation is different" and describe it in your own words. If this happens with three or more questions, the quiz will not give a definitive result, but it will compile your answers and your own words to take them with you for a conversation.

Our rule of thumb: at least one per campaign per day, preferably two. If a campaign gets less, or something changes every week, the algorithm starts over again. Therefore, plan to budget at least one and preferably twice your costs per conversion per campaign.

You have worked out all six places, with what your answers say about each one, a plan of action for your first step, and a version to send to your management team, colleagues, or office.

Sources

  • AceDigital proprietary data. Patterns and best practices from our own campaign practice